HDFC Life has unveiled its newest marketing campaign targeted on the essential want for well timed retirement planning. The rising aged inhabitants in India coupled with rising life expectancy as a consequence of developments in healthcare and improved requirements of residing, makes retirement planning crucial.
HDFC Life’s newest marketing campaign highlights a typical barrier resulting in postponement of retirement planning. Mother and father often prioritise monetary commitments similar to dwelling mortgage repayments, kids’s schooling, or rapid household wants over their very own retirement planning. This postponement diminishes the retirement corpus, as late planning affords restricted time for wealth accumulation.
HDFC Life’s new marketing campaign leverages a relatable milestone – a toddler’s departure for school – as a pivotal second for folks to start their retirement planning journey. The marketing campaign goals to create consciousness about the necessity to safe one’s monetary future whereas balancing familial tasks.
Talking in regards to the marketing campaign, Vishal Subharwal – group head technique and chief advertising officer – HDFC Life stated, “The danger of outliving one’s financial savings is without doubt one of the greatest considerations that people face throughout their lifetime. The answer lies in beginning retirement planning early to harness the facility of compounding. Fairly often, in India, that is postponed by people till their kids’s future is secured. Our foremost message by way of this marketing campaign is that a person wants to start out planning early for his or her golden years and the very best time is now.”
Including additional, Vikram Pandey – chief artistic officer Leo Burnett, South Asia stated, “Usually it isn’t till their mid fifties that individuals realise they haven’t deliberate sufficient for his or her retirement, after which it will get too late. On this marketing campaign for HDFC Life, by way of the story of the couple who’re transitioning to a brand new part in life as they take care of an empty nest, we needed to reiterate that that is additionally a time to shift your monetary priorities, as you set your sights towards retirement and funding the following chapter of your life. And who higher than HDFC Life to plan this with.”
The marketing campaign has been launched throughout various platforms, together with tv, digital, and different mass media, making certain most attain and impression.
Written with the View : afaqs