HDFC Life has launched a brand new marketing campaign. It focuses on how dad and mom’ values form households and their future. The marketing campaign facilities on a narrative about two brothers. Their bond relies on shared values from their dad and mom, not appearances. A easy second between them highlights the significance of sturdy values and monetary planning for the longer term.
Commenting on the marketing campaign, Vishal Subharwal, group head technique and chief advertising and marketing officer, HDFC Life, mentioned, “Mother and father play a pivotal position as their youngsters’s first academics and position fashions. The values they communicate function a basis that shapes youngsters’s lives, guiding them with braveness and integrity. This marketing campaign highlights how these values, when paired with monetary preparedness; create a powerful and lasting basis for households.”
“Indian upbringing has at all times been rooted in household values and cohesion. This distinctive and heart-warming story of two brothers takes the audiences on an emotional journey showcasing how the values imparted inside a household form not solely the current but in addition the way forward for the subsequent technology; completely bringing to life the HDFC Life message – Sar Utha Ke Jiyo”. Vikram Pandey, chief inventive officer, Leo Burnett South Asia, added.
The marketing campaign’s movie has been directed by filmmaker Shoojit Sircar. The video will likely be featured throughout tv, digital platforms, and out of doors media, reaching audiences nationwide.
Written with the View : afaqs