HDFC ERGO Common Insurance coverage, a personal sector normal insurer, has launched a media marketing campaign ‘Shubh Diwali, Surakshit Diwali’ to create consciousness on the significance of insurance coverage.
Diwali, the competition of lights, is taken into account an auspicious time for brand new beginnings and affluent yr forward. Together with new purchases, households pray collectively for wealth and fortune within the coming yr, usually overlooking the significance of defending and securing the blessings we take pleasure in. Tying into this, HDFC ERGO has launched a heartfelt marketing campaign emphasising on not solely saying ‘Shubh Diwali’ but in addition, embrace the side of ‘Surakshit Diwali’, thereby guaranteeing this Diwali brings each prosperity and safety.
On the coronary heart of the marketing campaign is the brand new movie which leaves the audiences with the considered securing the way forward for their family members. The video captures the essence asking the viewers in the event that they considered securing their dwelling, vehicles, pets and many others. and promising to rejoice a contented and safe Diwali. The marketing campaign is created in collaboration with BBH India and will likely be promoted throughout digital, together with YouTube and Instagram.
Talking in regards to the marketing campaign, Somesh Surana, head- digital enterprise group and advertising, HDFC ERGO Common Insurance coverage mentioned, “As we come collectively to rejoice the competition of lights, we should always ourselves: have we taken sufficient steps to safe the whole lot we love? Our marketing campaign encourages people emphasising that true prosperity begins with safeguarding and defending ourselves, our household and our belongings. Amid rising digital dangers, unexpected well being challenges, and escalating prices, insurance coverage has turn out to be a necessary safeguard. This Diwali, rejoice not solely ‘Shubh Diwali’ however ‘Shubh Diwali, Surakshit Diwali’ and take a second to safe what actually issues, so our future stays as affluent as our festivals are.”
Written with the View : afaqs