‘Harivansh’s Experiment with AD-Vocacy Journalism’ guide traces Prabhat Khabar’s editorial evolution

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A brand new espresso desk guide documenting the editorial campaigns of Prabhat Khabar has been launched. Titled Rise of Prabhat, the guide is authored by veteran media skilled A. S. Raghunath.It captures the newspaper’s journey underneath the management of Harivansh, highlighting how the every day used journalism and public service promoting to drive social change throughout Bihar, Jharkhand, and Bengal.

Led by editor Harivansh, the newspaper launched many campaigns between the Nineties and 2016. These campaigns coated points like training, gender equality, voter consciousness, and authorities accountability.

The espresso desk guide chronicles 35 hand picked editorial AD-Vocacy campaigns, comprising over 400 uniquely crafted adverts. It paperwork how grassroots pamphlets- written and designed in-house on leftover newsprint through the Nineties through the useful resource crunch days of the every day – developed into high-impact campaigns led by prime nationwide advert businesses by 2005 and continued until 2016, all executed on bootstrap budgets.

The guide consists of accounts from journalists concerned within the campaigns, promoting professionals who labored on them, media friends, and lecturers who provide broader context. It additionally outlines the function performed by Prabhat Khabar’s administration in supporting these initiatives via useful resource allocation and devoted information house for long-running campaigns.

The guide is now accessible on each Amazon and Flipkart in Onerous cowl Espresso Desk E book and likewise in Kindle model.


Written with the View : afaqs

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