Haier Home equipment India, a world home equipment model has introduced its affiliation because the title sponsor for Match Centre Dwell on JioHotstar for the upcoming ICC Males’s Champions Trophy 2025, scheduled from February 19 to March 9, 2025.
The partnership reinforces Haier’s advertising technique, aimed toward partaking premium, younger, tech-savvy, and trendy customers by leveraging main sporting occasions. Strengthening its dedication to enhancing fan experiences, Haier India will additional amplify its model visibility on a world stage throughout this extremely anticipated cricketing spectacle.
Tapping into the unifying energy of cricket in India, the patron durables model anticipates a major enhance in model recall because the nation comes collectively to cheer for the Males in Blue. The ICC Males’s Champions Trophy presents a chance for Haier India to strengthen its reference to tens of millions of cricket fanatics and followers by strategically integrating its model into the digital panorama.
Commenting on the collaboration, NS Satish, president, Haier Home equipment India, stated, “Cricket is deeply embedded in India’s tradition, bringing collectively followers throughout generations. Over time, Haier India has strengthened its reference to Indian customers by partnering with main world and nationwide sporting occasions. Our newest collaboration with JioHotstar for the ICC Males’s Champions Trophy additional solidifies this dedication, permitting us to interact with cricket fanatics, younger audiences, premium customers, and Indian households alike. This partnership not solely amplifies our model presence but additionally reinforces Haier as an revolutionary, challenger model, seamlessly integrating know-how with the eagerness of cricket.”
Because the title sponsor of the Match Centre Dwell, Haier India will characteristic prominently throughout all digital platforms, providing unique protection of dwell match statistics, skilled insights, and commentary. The partnership will convey Haier’s revolutionary merchandise on to the purview of followers, leveraging the huge attain of JioHotstarthrough Linked TV (CTV) and Cell channels.
This partnership can even characteristic a collection of TV commercials throughout a number of Haier product classes in the course of the event. These commercials will showcase Haier’s cutting-edge, premium dwelling home equipment, together with Fridges, LED TVs, Washing Machines, and Air Conditioners, reinforcing the model’s dedication to delivering high-quality, technologically superior choices that make on a regular basis life smarter, extra comfy, and handy for Indian customers.
Aligned with its Sport-o-Tainment advertising technique, Haier has beforehand leveraged a number of premium sporting occasions like ICC Males’s T20 World Cup 2024, Euro Cup, Roland-Garros Tennis event and Indian Premier League.
Written with the View : afaqs
