FMCG firm GRM Group has launched a brand new marketing campaign, ‘Rishta Mubarak’, for its premium rice providing, Zarda King. The marketing campaign celebrates the significance of relationships, each spoken and unstated, and emphasises the position of meals in bringing individuals nearer.
Barun Prabhakar, chief advertising and marketing officer of GRM Group, shared insights concerning the marketing campaign, “We Indians consider in celebrating each good event with good meals, and Zarda King is the best product to reinforce these celebrations. The ‘Rishta Mubarak’ marketing campaign is all about acknowledging and celebrating the numerous unsaid relationships that form our lives. We encourage individuals to mark the brand new beginnings of relationships with flavorful dishes made with Zarda King and share the heartfelt message: ‘Rishta Mubarak.’”
“At GRM Abroad, we consider that the essence of each celebration lies within the particulars—similar to the right grain of rice. With ‘Rishta Mubarak,’ we have fun the bonds that convey us collectively, making each meal and each second actually particular”, expressed Atul Garg, MD, GRM Abroad.
The marketing campaign shines a light-weight on the delicate however highly effective relationships that usually go unstated. It presents two emotional narratives, which spotlight how meals performs an important position in strengthening bonds and celebrating particular moments. Two touching tales depict relationships evolving and rising via shared meals, with a deal with cherished conventional dishes like zarda and biryani, that are integral to Indian celebrations.
Written with the View : afaqs