Greenback Industries, a clothes model, is setting the pattern as soon as once more with the launch of its newest marketing campaign for its Athleisure vary, difficult the standard norms of formal dressing with the provocative tagline, ‘Why So Formal?’. Conceptualised by Lowe Lintas, this marketing campaign takes purpose at societal expectations round costume codes and presents athleisure put on as a substitute for any event.
“In an period of consolation and elegance, Athleisure put on has emerged as a dominant pattern within the trend world, prompting us to concentrate on a complete vary of cool trend put on like Tank Tops, Crewnecks, Henleys, Polos, Sweatshirts, Jackets, Hoodies, Bermudas, Capris, Monitor Pants, Joggers and Socks – which completely marry the younger client’s want for snug but stylish and versatile clothes choices which they’ll put on at a number of occasions and areas. What makes issues extra attention-grabbing is that even professions that historically demanded fits, or a minimum of a shirt and tie, at the moment are stress-free their costume code coverage as millennials transfer into positions of administration and resolution making. Precisely what impressed us and Lowe Lintas to argue towards acceptable social costume norms in our marketing campaign and promote Greenback Athleisure as the proper stability between informal consolation and stylish fashion”, mentioned Vinod Kumar Gupta, managing director, Greenback Industries.
Directed by filmmaker Manav Malhotra, the marketing campaign delivers a message about how formal apparel continues to be anticipated at particular occasions, resembling board conferences and weddings. It challenges these conventional costume codes, urging shoppers to undertake athleisure for every type of events.
The marketing campaign options Greenback’s Athleisure assortment for women and men which begins from a worth vary from Rs. 325 to Rs 1500.
The brand new marketing campaign has been rolled out throughout Greenback’s digital platforms and will probably be promoted by a number of media channels. The model has launched the brand new marketing campaign on their on-line platforms in addition to different mediums.
Written with the View : afaqs