Lowe Lintas, in partnership with Google Pay, has launched a marketing campaign exhibiting the benefit of utilizing bank cards within the GPay app. In a world of digital funds, bank card use remains to be restricted to POS machines and enormous purchases. This marketing campaign reveals how including bank cards to GPay makes on a regular basis transactions simpler and safe.
The marketing campaign video reveals a sibling alternate highlighting the benefit of utilizing bank cards on GPay. It begins at a petroleum pump, the place the sister faucets her cellphone to pay, outsmarting her brother. The story continues at an ice cream cart, with the sister utilizing the scan-to-pay characteristic, and ends at a restaurant, the place the cellphone’s lock ensures safety.
Prateek Bhardwaj, chief artistic officer, Lowe Lintas, sharing his pleasure concerning the marketing campaign stated, “That is Google Pay’s third marketing campaign with the ‘Sab tick hai’ model language, and it feels so good this present day to have a spell of consistency on a model. With this bank card marketing campaign, Sab tick hai continues to ship our core messages in a language that’s uniquely ours – energetic, genuine and easily tick!”
Naveen Gaur, group chief working officer (progress), MullenLowe Lintas Group added, “This collaboration with Google Pay highlights the convergence of innovation, comfort, and shopper belief. By creatively demonstrating the flexibility of bank cards on GPay, we’re not simply enhancing consumer experiences but in addition enabling the platform to faucet right into a broader viewers phase, driving adoption and engagement within the evolving digital funds ecosystem.”
The marketing campaign is a complete initiative throughout TV, digital platforms, OOH, Spotify, e-commerce, packaging, voice assistants, and social commerce for optimum attain.
Written with the View : afaqs