Lowe Lintas, has launched a brand new advert marketing campaign for Google Procuring that captures the essence of Diwali festivities by means of a vibrant digital market expertise. Titled Google Procuring ka Mela, the marketing campaign showcases the comfort and number of Google Procuring, all by means of the playful lens of a Diwali mela (Diwali carnival).
In an period the place digital procuring has change into second nature, Google Procuring stands out for a streamlined expertise that simplifies product discovery and buying. It searches the web to get the very best offers on greatest manufacturers in order that the person will get a holistic view on one platform.
This marketing campaign by Lowe Lintas highlights the platform’s distinctive options, together with customising your procuring expertise by utilizing totally different options like worth slider, totally different filters to select from, personalised recommendations, an intuitive interface that faucets the Google ecosystem end-to-end. It permits customers to buy seamlessly utilizing merchandise like Google Maps to find the close by bodily shops and Google Pay – a trusted, environment friendly and quick technique to make funds.
The marketing campaign not solely imagines the Google Procuring expertise as a digital Diwali mela that calls out to buyers with its affords, but additionally helps them discover precisely what they’re in search of with its rigorously designed filters. The road on the finish sums it up completely: “Yaha Kho Jaoge to Sab Paoge.” (Lose your self right here, to seek out no matter you need.)
The movie begins with Farida Jalal, the dadi (grandmother), speaking to her poti (granddaughter), Sana, about how she acquired her beloved juttis (a sort of slip-on shoe), that are displayed in a photograph body. She shares that she purchased them from a Diwali Mela when she was a younger woman herself. Now too outdated to buy groceries, it falls upon Sana to introduce her to the mela of on-line procuring utilizing Google.
They provoke a seek for the jutti within the Google search bar, and the Google Procuring expertise comes alive in a whimsical mela that resembles the Google interface. Their journey takes them by means of 1000’s of juttis, shortly filtering all the way down to the one they’re in search of. On the finish of their journey, they uncover a bond and a reminiscence extra treasured than the jutti that began all of it.
Elaborating on the marketing campaign’s artistic route, Vasudha Misra, president (artistic), Lowe Lintas mentioned: “What’s Diwali with no mela? From the instances of our grandmothers to that of our kids, Diwali is ceaselessly related to it – be it on the native maidaan or the one in school. So, when it got here to embodying the joy, the unimaginable vary and serendipitous pleasure that one feels at Google Procuring, all of us determined to go to the mela.”
Naveen Gaur, group chief working officer (progress), MullenLowe Lintas Group added: “Working with Google has at all times been a rewarding expertise for us at Lowe Lintas. Our partnership goes past campaigns; it’s about understanding how one can join with shoppers in at the moment’s quick paced digital world. Collectively, we’re not simply selling the procuring on Google; we’re shaping the way forward for procuring and making it extra accessible, pleasurable and offering distinctive worth with higher offers for everybody.”
The Google Procuring marketing campaign will probably be launched throughout numerous digital platforms. With interactive content material and focused messaging, shoppers will probably be inspired to discover the advantages of utilizing Google Procuring as their most popular on-line market.
CREDITS:
Company: Lowe Lintas
Chief Inventive Officer: Prateek Bhardwaj
Group Chief Working Officer (Progress): Naveen Gaur
Chief Technique Officer: Anurag Prasad
President, Inventive: Vasudha Misra
Planning: Pallavi Mehta
Inventive Staff: Kartikeya Dixit, Sarthak Sharma, Bibaswan Majumdar, Akash Swamy, Surbhi Rathee
Account Administration: Sunil Manhas, Aakash Jain, Sarthak Verma
Manufacturing Home: Chalk & Cheese
Director: Achowe
Producer: Arkoday
Model: Google India
Google Model Staff: Prithvi Mazumdar, Pranav Verma, Jessica Sharma, Prashant Gutch, Shefali Parashar
Written with the View : afaqs