Godrej Industries Group has launched the #SheForShe marketing campaign to advertise assist amongst ladies. The marketing campaign focuses on shared experiences throughout generations, identities, and professions, reinforcing the group’s dedication to gender variety and equality.
The marketing campaign options ladies exchanging letters, sharing their challenges, experiences, and achievements whereas recognising one another’s journeys.
Commenting on the marketing campaign, Tanya Dubash, government director and chief model officer, Godrej Industries Group mentioned, “#SheForShe is a tribute to the on a regular basis energy and solidarity that unite ladies. It celebrates numerous experiences and reminds us that after we uplift each other, all of us rise collectively. At Godrej Industries Group, we imagine true empowerment begins with recognition and assist. Collectively, we are able to construct a extra inclusive and equitable future the place each girl’s voice is heard and valued.”
Conceptualised and created by Godrej Inventive Lab and the Company Model & Communications Crew at Godrej Industries Group, the marketing campaign brings to life tales of ladies from completely different backgrounds – from a younger girl embracing independence in Mumbai to a homemaker constructing a nurturing dwelling, from a lady reclaiming her identification to a trans girl asserting her place in society.
“#SheForShe is greater than only a marketing campaign,” mentioned Swati Bhattacharya, head of Godrej Inventive Lab. “Once we communicate for one another, we come from a spot of understanding and appreciating one another’s path and one another’s journeys. As a result of each girl’s energy, combat, and triumph is related. #SheForShe is a reminder that no girl stands alone. That our voices are louder, our impression larger, and our future stronger after we stand collectively. This poem isn’t simply phrases – it’s a name to see, hear, and champion one another. And after we try this, all of us win,” she added.
Shirsha Guha Thakurta, director at Oink Movies, added, “#SheForShe is a really private piece of labor for me. When ladies communicate for ladies, they don’t simply break limitations – they break cycles, rewrite narratives, and create house for voices which have lengthy been silenced. This movie isn’t a couple of motion; it’s a couple of mindset. A reminder that after we carry one another up, we don’t simply change one life – we modify the entire story”
#SheForShe will likely be showcased throughout digital platforms, social media, and Godrej L’Affaire, the group’s owned media platform.
Written with the View : afaqs