Godrej Magic Handwash, a ready-to-mix handwash from Godrej Shopper Merchandise (GCPL), launched an consciousness marketing campaign on International Handwashing Day to advertise correct handwashing practices and encourage sustaining the behavior. The marketing campaign highlights a vital fact: hand hygiene can’t be achieved in a superficial means. Whereas handwashing is necessary, the marketing campaign focuses on handwashing as an necessary pre-emptive measure for illness management and main a wholesome life-style.
In line with a survey carried out by the Nationwide Pattern Survey (NSS) in India, solely 35.82% of the inhabitants usually follows hand hygiene earlier than meals, whereas 60% of households wash arms solely with water. A number of experiences additionally spotlight a decline in constant handwashing habits as every day routines returned to regular post-COVID-19.
Though International Handwashing Day was noticed yesterday, its message resonates on daily basis—correct hand hygiene is essential not simply on in the future, however as an ongoing behavior for stopping infections and sustaining total well being. This yr’s theme, “Why Are Clear Fingers Nonetheless Vital?” reinforces the lasting significance of hand hygiene in every day life.
To amplify its message, Godrej Magic has partnered with Godrej L’Affaire, the owned media platform from Godrej Industries Group, to launch a digital movie that highlights the significance of thorough handwashing. What occurs once we take shortcuts in life? Incomplete efforts usually result in incomplete outcomes, and hygiene isn’t any exception. Think about making an attempt to get by way of your day with solely half of the stuff you depend on—half a lunch, half a desk, and even half a chair. Is not that what occurs once we wash just one hand? Via humour and intelligent situations, this movie delivers a easy however important message: correct hygiene is ‘all or nothing.’
Godrej Magic has partnered with Train for India, a non-profit organisation devoted to instructional fairness, to advertise correct hand hygiene practices amongst youngsters. As a part of this initiative, college students within the Train for India community will probably be skilled to keep up efficient hand hygiene habits. This outreach effort will educate youngsters in over 500 lecture rooms.
Commenting on the marketing campaign, Neeraj Senguttuvan, head of promoting (Private Care), Godrej Shopper Merchandise (GCPL), stated, “International Handwashing Day is an ideal reminder that good hygiene stays as necessary as ever, although life has returned to regular post-Covid. With Godrej Magic Handwash, we aren’t simply providing a product, we’re selling a shift in mindset. It’s about making certain cleanliness is full, each single time. As India’s first powder-to-liquid handwash, Godrej Magic is driving innovation, making correct hygiene easy, inexpensive for as little as INR 10 and an integral a part of our every day routine.”
Sujit Patil, chief communications officer, Godrej Industries Group, added, “Godrej L’Affaire, Godrej Industries Group’s owned media platform was conceptualised to set off significant conversations round nuances of life-style. Hygiene and well-being are necessary elements of non-public life-style. Based mostly on an perception that the seriousness of handwashing has dwindled put up return to normalcy from COVID-19, we thought it’s acceptable to convey the rules of efficient hand washing to the fore. Via this marketing campaign to commemorate the International Handwashing Day, we intention to remind those who good hand hygiene is non-negotiable and a vital a part of a wholesome life-style and may help reside a full life.”
Talking on outreach programme with youngsters, Train for India Founder and CEO, Shaheen Mistri stated, Instilling good habits in childhood lays the inspiration for a lifetime of well-being. Instructing children the significance of hygiene, starting with the right strategy to wash their arms, is important for his or her well being. That’s why Godrej Magic, in collaboration with Train For India, is driving a program to teach youngsters on the significance of hand-washing, in over 500 lecture rooms. Godrej Magic is gifting handwash to Train For India lecture rooms, to showcase right hand-washing strategies by way of reside demonstrations, and to inculcate the significance of correct hand-washing practices.”
To spice up the initiative’s digital attain, the model has engaged over 50 content material creators, together with docs, parenting specialists, and stand-up comedians. Moreover, Godrej Magic will additional promote the marketing campaign by way of a wide range of media partnerships.
In a post-pandemic world, the place it’s simple to let fundamental habits slide, correct handwashing is likely one of the easiest but most necessary steps we will maintain to guard ourselves.
Written with the View : afaqs