Godrej Interio, a house and workplace furnishings model and part of Godrej & Boyce, an organization of Godrej Enterprises Group just lately launched their festive marketing campaign – Dream Residence Fiesta. The marketing campaign movie captures the journey of a contemporary couple as they discover the Godrej Interio retailer, discovering multifunctional furnishings that seamlessly blends fashion, performance, and financial savings to go well with the wants of contemporary Indian households.
Conceptualised and executed by SoCheers, the marketing campaign attracts inspiration from the favored social media ideas of “boy math” and “woman math,” presenting a novel twist on monetary logic employed by {couples}.
Their journey begins with a modern, multifunctional couch that includes a built-in cupboard space within the armrest. Impressed by the mixture of type and performance, the couple shares a happy look and on-screen the quantity saved begins to climb. As they transfer by way of the shop, they encounter a eating desk with hid storage, additional rising their financial savings whereas including practicality to their potential dream dwelling. The ultimate cease of their journey is a hydraulic mattress with self-opening storage, pushing the financial savings to its peak, signifying the end result of their good procuring expertise.
The movie combines the fun of discovering modern furnishings with the enjoyment of great financial savings. Because the couple leaves the shop, happy with their purchases and the cash they’ve saved, a playful dialog ensues about whether or not to make use of their financial savings on a staycation – bringing the “Couple Math” idea full circle.
Talking concerning the movie, Reshu Saraf, head of selling communications, Godrej Interio mentioned, “Godrej Interio continues to be an integral a part of trendy Indian households, understanding that properties are reflections of non-public fashion and tradition. With our Dream Residence Fiesta Marketing campaign for the festive season, Godrej Interio brings you multifunctional, trendy, and sturdy furnishings at much more reasonably priced costs. With unique festive provides, now you can put money into furnishings to your dream dwelling whereas saving for different life-style enhancements. Our wide selection of merchandise, that includes a number of personalization choices, materials finishes, and materials, ensures that each dwelling is exclusive, practical, and prepared for celebration.”
Talking concerning the idea and execution, Jitendra Hirawat, director, SoCheers Movies mentioned, “At SoCheers, we’re delighted to have partnered with Godrej Interio on this grand marketing campaign. Our ‘Couple Math’ marketing campaign for Godrej Interio was a pleasant mix of storytelling and product showcase. By cleverly incorporating ‘boy math’ and ‘woman math’ ideas, we created a relatable and fascinating narrative that resonated with the audiences. The movie’s journey by way of the shop, highlighting modern furnishings with hidden storage, successfully demonstrated the worth proposition of good procuring. The couple’s satisfaction and playful dialog a few staycation completely encapsulated the marketing campaign’s message: ‘Couple Math’ can flip your dream dwelling right into a actuality!”
The Dream Residence Fiesta scheme provides as much as 35% off on an intensive vary of furnishings, together with a chance to win free furnishings by way of a scratch card supply. The marketing campaign movie can be out there in 6 regional languages – Hindi, Bengali, Telugu, Kannada, Tamil, Malayalam. The movie can be promoted on YouTube, TV, Cinema and the model’s social media platforms.
Credit:
Shopper: Godrej Interio
Inventive company: SoCheers
Manufacturing home: Bandstand Movies
Director: Neel-Tuhin
Written with the View : afaqs