Funding enterprise or advertising and marketing masterstroke?

Shark Tank India Season 4, set to premiere on January 6, 2025, has generated buzz with the discharge of a nine-minute promotional clip that includes common digital content material creator Gaurav Taneja, also referred to as Flying Beast.

This season, Taneja, accompanied by his co-founder Raj Gupta, takes a step past his vlogs and health steering to pitch his sports activities diet model, Beastlife, to the sharks.

Within the clip, Taneja highlights his important on-line presence, boasting 3.6 million Instagram followers and 9.27 million YouTube subscribers. Beastlife gives a spread of sports activities diet merchandise, together with dietary supplements, protein powders, and muscle gainers.

Throughout his pitch, Taneja was requested by Vineeta Singh, CEO of SUGAR Cosmetics, “You’ll be able to earn as much as Rs 1 crore in an hour; why are you right here on the present?” 

Taneja was additionally seen recording a reel mid-pitch and urging viewers to “like, share, and remark.”

The clip left viewers speculating whether or not Taneja’s look was geared toward securing funding or leveraging the present’s nationwide tv platform for advertising and marketing.

Nonetheless, ex-shark Ghazal Alagh and her husband, Varun Alagh, had backed Taneja’s model with funding, showcasing their assist for Beastlife’s imaginative and prescient.

Shark Tank India Season 4 will air on SonyLIV, with a number of further sharks this time together with, Unicommerce’s promoter Kunal Bahl, ACKO’s founder and CEO Varun Dua, and Viraj Bahl, creator and managing director of Veeba/VRB Client Merchandise.


Written with the View : afaqs