Frido, an Indian client healthcare model, has joined fingers with Kaizzen as its strategic communications companion. With this collaboration, Frido seeks to strengthen its model narrative. Frido has developed merchandise just like the Frido Go, a self-propelled bathe wheelchair; Twin Gel insoles; and a suitcase-folding commode wheelchair. Its portfolio now contains objects such because the Final Mattress, Deep Sleep Pillows, and ergonomic cushions to enhance strolling, sitting, and sleeping.
Sharing his imaginative and prescient for the partnership, Ganesh Sonawane, founder and CEO of Frido, mentioned, “At Frido, our mission is to make every day dwelling easy by thoughtfully designed merchandise. Partnering with Kaizzen marks an vital milestone in reaching our viewers extra successfully. With their experience in strategic communication, we intention to showcase how Frido enhances consolation and accessibility for 100M+ Indians.”
On the affiliation, Nikhil Pavithran, chief working officer at Kaizzen, acknowledged, “Frido’s dedication to reworking on a regular basis dwelling by innovation resonates strongly with our philosophy at Kaizzen. We’re thrilled to companion with them on this journey, leveraging strategic communication to spotlight their impactful options. Collectively, we intention to construct a robust narrative that not solely establishes Frido as a pacesetter in ergonomic dwelling but additionally evokes a future the place consolation and accessibility are common priorities. This partnership underscores our dedication to driving innovation and creating lasting worth for manufacturers and their audiences.”
Written with the View : afaqs