Final week, Frammer AI introduced that it had obtained a seed-round funding of Rs 16.6 crore from Lumikai. Suparna Singh, CEO and co-founder of Frammer AI, says the start-up might be utilizing the funds to develop into sports activities and leisure, enhancing its expertise to generate AI-driven highlights and interesting brief movies for sports activities and leisure content material. It is going to be collaborating with film studios and entities that maintain sports activities rights.
“We’re presently producing brief movies for way of life and information manufacturers. Our subsequent step is to develop into sports activities and leisure, leveraging our present expertise, which is already in use with shoppers worldwide,” she says.
The beginning-up supplies an all-in-one platform that helps companies create high-quality movies for social media. Frammer has shoppers in India and the US, together with The India In the present day Group, Zee Information, and insurance coverage firm Acko. Additionally it is working with shoppers in Europe.
It should even be increasing its tech group to develop options for sports activities and leisure and spend money on information coaching. As its worldwide consumer listing grows, it additionally wants to rent extra employees to handle these accounts successfully.
Based a bit of over a yr in the past by Suparna Singh, ex CEO and president of NDTV; Kawaljit Singh Bedi, ex CTPO of NDTV; and Arijit Chatterjee, who was the chief technique officer on the TV community, Frammer AI supplies transcripts, captions, and creates brief, platform-specific movies like Insta Reels and YouTube Shorts. It simplifies video creation, turning a 30-minute video into 35 brief packages in 5 minutes. The corporate additionally summarises webinars and inner video conferences.
Talking about its title, Singh says Frammer combines “body” and “hammer,” symbolising the act of hammering down a video body to shorten it.
“At NDTV, I remodeled the corporate right into a digital-first organisation. Whereas working with digital movies, we found that the method was time-consuming—it took 5-6 folks almost two hours to trim movies into clips for social media. Conversations with different publishers revealed that they encountered the identical situation because of the completely guide nature of the method. This led us to develop a completely automated resolution, enabling publishers to launch all their content material on social media with out manually choosing what to publish,” she provides.
Written with the View : afaqs