Chivas Regal, a scotch whisky model, has introduced Formulation 1 driver Charles Leclerc as its international model ambassador in a multiyear partnership.
Chivas Regal and Charles will encourage followers to outline success on their very own phrases. The partnership will concentrate on Charles’ pursuits outdoors racing, beginning with music.
Nick Blacknell, international advertising director, for Chivas Regal, at Chivas Brothers says: “It’s no secret Charles has had unbelievable success in his life, however it’s his tenacious spirit, dedication to excellence and off-track passions that impressed this partnership. The 88 notes of the piano draw good parallels with the 85 flavour notes of our iconic Chivas 18 12 months Previous expression, exhibiting how each music and whisky mix ardour with precision. We’re excited to deliver followers on the journey to have fun our wins collectively – the ethos that lies on the coronary heart of Chivas Regal.”
Charles Leclerc, international model ambassador at Chivas Regal, provides: “Success is about mixing all the suitable notes – on and off the observe. My craft calls for time, precision, and dedication, however what really drives me is the journey, my passions, and the moments shared alongside the best way. Chivas Regal embodies this similar ethos, encouraging individuals to search out their very own rhythm and have fun each win, massive or small. I’m excited to redefine success collectively and share this expertise with followers by our partnership.”
Written with the View : afaqs