Flite, a household vogue footwear model by Relaxo Footwears, has introduced Bollywood actor Sanya Malhotra as its new model ambassador. Alongside this affiliation, the model is launching a variety of designs for the upcoming festive and marriage ceremony season, providing shoppers fashionable choices to have fun each event. The announcement is backed by a 360-degree advertising marketing campaign that celebrates confidence, individuality, and transferring forward with type.
Identified for her fearless journey and youthful vitality, Sanya is an ideal match for Flite’s ethos of “Sar Utha, Kadam Badha” (transfer forward confidently). By this partnership, Flite goals to encourage individuals throughout generations to embrace type as a type of self-expression and a supply of confidence.
Gaurav Kumaar Dua, Complete Time Director- Relaxo Footwears Restricted mentioned: “We’re thrilled to onboard Sanya because the face of Flite. This 12 months, we’re introducing a vibrant, youth-focused vary that resonates completely with Sanya’s persona. She represents the spirit of at present’s India – youthful, aspirational, and design-conscious. Flite is a vogue footwear model that helps individuals at each stage of life, serving to them transfer ahead in type and confidence. With Sanya as Flite’s model ambassador and our new marketing campaign, we’re taking ‘Sar Utha Kadam Badha’ to an entire new degree, inspiring India to stroll forward with confidence and magnificence in each step.”
Shot with excessive cinematic vitality, the movie displays Sanya’s inspiring journey — from lengthy days of rehearsals and auditions to the crimson carpet, reminding viewers that success is earned by way of perseverance. Every chapter of her story is marked by a definite pair of Flite footwear, symbolising how each step ahead may be each fashionable and assured.
“I’m really excited to affix the Flite household, because it stands for the whole lot I imagine in — confidence, consolation, and proudly owning your journey,” mentioned Ms. Sanya Malhotra, Indian Bollywood actor. “The model’s tagline, Sar Utha Kadam Badha, celebrates transferring ahead fearlessly and with your personal aptitude — values that resonate deeply with my very own journey from arriving in Mumbai to changing into an actor.”
Commenting on the marketing campaign, Manoj Lalwani, Vice President- Advertising and marketing, Relaxo Footwears Ltd., mentioned, “This affiliation with Sanya is greater than only a model partnership, it’s the beginning of an thrilling new chapter in our journey. We’re taking this affiliation to our buyer with a 360° marketing campaign designed to attach deeply throughout a number of touchpoints, from digital to retail, inspiring them to embrace each type and confidence in each step. With ‘Har Kadam Trendy’ as your lifestyle and ‘Sar Utha Kadam Badha’ as your manner ahead, we’re assured it will translate into sturdy resonance and enthusiastic response from clients nationwide.”
By this marketing campaign, Flite primarily champions a easy message: that true confidence begins with type, and each step you are taking generally is a daring assertion of who you’re and the place you’re headed.
Written with the View : afaqs
