Flipkart, India’s homegrown e-commerce market has not too long ago unveiled ‘Promote Now, Pay Later’ (ANPL). The initiative will empower sellers to run promoting campaigns with none upfront monetary dedication, enabling them to drive visibility, increase attain, and unlock enterprise development by strategic advert placements.
Designed to maximise accessibility and belief, the initiative has no curiosity, no becoming a member of charges, no penalties, and no hidden costs. The promoting spend is seamlessly deducted from the vendor’s earnings on Flipkart at first of the following month. Sellers will even profit from real-time visibility into marketing campaign efficiency and billing by the Flipkart Adverts portal, which helps a variety of codecs, together with product itemizing adverts (PLA), product contextual adverts (PCA), and beneficial marketing campaign sorts, empowering them to make smarter, data-backed promoting choices.
Flipkart’s ANPL could be activated in just some clicks through the vendor’s adverts portal by tapping the ANPL banner to get began. To help a easy onboarding expertise, the platform affords intuitive, self-serve assets akin to step-by-step movies and guides, eradicating the necessity for formal coaching or guide help, making promoting on Flipkart extra accessible, environment friendly, and hassle-free.
Vijay Iyer, vp and common supervisor, Flipkart Adverts, shared his perspective on the ANPL, “At Flipkart, we’re dedicated to creating promoting extra inclusive, accessible, and results-driven. With ‘Promote Now, Pay Later’, we’re eradicating the monetary and operational hurdles that usually maintain again small companies, new manufacturers, and first-time advertisers. By eliminating upfront prices and simplifying entry, ANPL provides sellers a strong option to improve product visibility, scale quicker, and develop sustainably. That is greater than a function, it’s a step ahead in our mission to empower sellers by democratising digital promoting on Flipkart.”
Commenting on the initiative, Ajay Pandey, proprietor of Ajro Deal, one of many sellers on Flipkart, stated, “ANPL provides me a full month’s respiration house. No upfront cost, no each day transfers – simply development. I concentrate on gross sales, and this function takes care of the remainder.”
Written with the View : afaqs
