In a revolutionary transfer reworking how mass media political messages are disseminated and consumed, Flam – a Silicon Valley AI-tech start-up has powered presidential candidate Kamala Harris’ message to voters by way of a Combined Actuality expertise.
For the primary time on Cable Tv, audiences might scan the QR Code current on the display to expertise Kamala Harris’ message in Combined Actuality thereby appearing as a second digital display. The expertise was part of a particular AR Rahman live performance organized by the AAPI Victory Fund and was broadcasted to 500,000 households over TV Asia on Xfinity, Sling, AT&T U-verse, Verizon, DishTV, Bell and extra.
Audiences might watch Kamala ship a message mobilizing 15 million+ voters from Indian, Asian American and Pacific Islander descent for the upcoming US Presidential elections. All with out the necessity for {hardware} comparable to Meta Quest or Apple Imaginative and prescient Professional to ship immersive content material.
“Flam’s seamless supply of immersive content material and responsiveness blew me away”, stated Pete Dagher, beforehand Nationwide Headquarters supervisor for Obama’s marketing campaign and a senior political strategist. “As a result of you may replace visible content material immediately, I believe all billboards and marketing campaign literature will finally have a Flam QR code on it.
Candidates typically wrestle to achieve audiences or reply quickly in a continuous information surroundings. Flam’s novel expertise has increased engagement ranges and permits campaigns to replace their messaging at a fraction of the price of TV airtime.”
With this cutting-edge tech, Flam empowers marketing campaign managers, governments, enterprise leaders and organizations to ship content material throughout tv to print to digital and out of doors channels.
Manu Rekhi, investor at Inventus Capital Companions added “The collaboration with Kamala Harris is a transparent indication that the way forward for messaging lies in immersive, interactive experiences that resonate on a private stage. This paves the way in which for brand new prospects in mass media and multi-channel communication. Flam’s speedy development in delivering AI-Powered MR Infra at scale throughout 50+ world manufacturers, that too in simply 6 months excites me”
Shourya Agarwal, CEO at Flam, shared his pleasure: “Content material has been evolving quickly in the previous couple of years and now transitioning into Immersive MR experiences. Our platform is devoted to creating MR accessible to all audiences at scale. Though now we have powered huge world manufacturers comparable to Emirates, Google, Samsung and so on, The US Presidential elections takes us to a brand new stage. Similar to video adverts, MR will change into a everlasting fixture within the model’s advertising and marketing methods worldwide.”
In the meantime Mark Zuckerberg unveiled the brand new Quest 3S combined actuality headset at Meta Join 2024, which serves as a testomony to the speedy developments within the Combined Actuality house.
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Written with the View : afaqs