FCB India, a part of FCB Group India (IPG Group), has been awarded the artistic mandate for Dulcoflex, a world model in digestive well being. As a part of this mandate, FCB India will drive built-in advertising campaigns to bolster Dulcoflex’s management within the laxative class and develop its relevance amongst Indian customers.
The win follows an in depth multi-agency pitch and might be managed from the company’s Mumbai workplace.
Commenting on the partnership, Nupur Gurbaxani, director- model and innovation, Sanofi Shopper Healthcare, India stated, “Dulcoflex has been a trusted companion for thousands and thousands of customers worldwide. As we additional strengthen our presence in India, we’re thrilled to collaborate with FCB India, a part of IPG Group. Their experience in crafting insightful and consumer-centric campaigns aligns completely with our mission of constructing self-care as easy accurately. We stay up for creating impactful narratives that educate and have interaction our viewers.”
Talking on the win, Ashima Mehra, CEO of FCB India, stated, “We’re excited to accomplice with Dulcoflex, a model synonymous with digestive wellness. Digestive well being is an important facet of general well-being, and thru our artistic experience, we purpose to interrupt boundaries and spark significant conversations round this class.”
Written with the View : afaqs