FCB Group India has appointed Aanandita Banerjee to steer productions underneath the 456 Studios banner, FCB’s manufacturing unit. As FCB Group India continues to develop its manufacturing funding throughout tv and digital platforms, Banerjee’s management will additional strengthen its artistic output and drive progress.
The appointment comes as FCB Group India continues its progress trajectory, reaching a 15-20% income enhance and securing $8 million from new enterprise successes in 2024. Globally, 456 Studios has been a key driver of FCB’s artistic excellence, with greater than 55% of the community’s globally awarded work developed in collaboration with its manufacturing groups.
Banerjee, an skilled business chief, has led large-scale artistic and manufacturing initiatives for esteemed manufacturers corresponding to Mondelez, Spotify, Reckitt, Haleon, ITC, Airtel, HDFC Financial institution, ICICI Financial institution, Diageo, Veeba, Mercedes-Benz, Audi, Hero, Dabur, and boAt. A a number of award-winner—together with Cannes Lions, One Present, ABBYs, and MMA Smarties—she specialises in delivering scalable, full-funnel content material options that improve creativity and drive enterprise affect.
Dheeraj Sinha, CEO of FCB Group India and South Asia, commented, “Aanandita’s appointment strengthens our imaginative and prescient for 456 Studios as a frontrunner in manufacturing excellence. At FCB, we imagine creativity is an financial multiplier, and along with her on the helm, we’re poised to set new benchmarks—crafting content material that seamlessly blends storytelling, scale, and effectiveness.”
“At FCB, manufacturing isn’t just about execution—it’s about transformation. With 456 Studios, we’re redefining what’s doable, bringing collectively craft, know-how, and creativity to ship world-class storytelling at scale. Our ambition is to create a worldwide manufacturing ecosystem that not solely amplifies creativity but in addition drives actual enterprise affect for our purchasers. FCB Group India is a powerhouse, and I’m thrilled to have Aanandita main the way in which with us as we set new benchmarks in manufacturing excellence,” provides Kerry Hill, EVP, international director of manufacturing, FCB.
Sharing her pleasure in regards to the appointment, Banerjee stated, “Manufacturing isn’t merely a assist perform—it’s a catalyst. It amplifies creativity, enhances storytelling, and drives real affect when executed correctly. At FCB, I’m thrilled to champion this strategy and be certain that manufacturing takes a number one function within the group’s transformative journey. Underneath Dheeraj’s management, daring pondering thrives, and I look ahead to contributing. I’m profoundly keen about innovation—be it via AI or reimagining manufacturing for at the moment’s platform-driven world. The fusion of know-how and human creativity presents immense potential, and I’m desirous to convey that imaginative and prescient to life at FCB.”
Written with the View : afaqs