Escape Plan, a tech-enabled journey platform, introduced a partnership with HRX, a health model based by Hrithik Roshan and Exceed Leisure, to launch a co-branded line of journey gear. The collaboration goals to create sensible, design-focused merchandise for Indian travellers.
Escape Plan has rapidly grown its D2C enterprise, reaching a Rs. 100 crore annualised run charge inside three months of launch, with over 20% of gross sales from offline shops. The model focuses on combining efficiency, design, and tech performance throughout its merchandise.
The HRX x Escape Plan assortment contains baggage, organisers, and different journey necessities, designed for sensible use. The vary will probably be out there on Escape Plan’s on-line and associate platforms, in addition to in offline shops.
Talking concerning the partnership, Hrithik Roshan, actor and founding father of HRX, stated, “With HRX, our mission has at all times been to fuse goal with efficiency. I’ve seen firsthand how the proper journey gear could make all of the distinction on a journey. Therefore, envisioning and creating a spread of Journey gear with HRX solely made sense.”
Including to this, Abhinav Pathak, CEO and co-founder of Escape Plan, stated, “This partnership with HRX is a strategic step in our mission to redefine journey necessities for India’s next-gen customers. We’re excited to be working with the HRX Crew in scaling the Journey Necessities Class, notably Baggage. This partnership brings collectively the most effective of contemporary utility & fashion-forward baggage together with HRX’s huge cultural relevance, creating high-performance merchandise that meet the aspirations of right now’s travellers. I view this as the beginning of a category-defining play within the journey gear market.”
Afsar Zaidi, co-founder of HRX – additionally shared this pleasure forward of the launch, “At HRX, we’ve constantly aimed to merge utility with emotion — creating not simply merchandise, however instruments for transformation. What stood out about Escape Plan was extra than simply their merchandise, it was the design sensibility, the sharp readability of the founders, and an general sense that this was one thing totally different. This partnership felt intuitive. I imagine in what they’re constructing, and we’re excited to be a part of this subsequent chapter.”
Written with the View : afaqs
