Kanika Kapur has joined ELAN Group as assistant common supervisor – model advertising, marking a brand new chapter in her decade-long profession in model technique and built-in advertising. Primarily based in Gurugram, she took on the position in July 2025. She posted about this growth on her LinkedIn profile.
Earlier than becoming a member of ELAN Group, Kapur spent over 9 years at Occasions Web, the place she performed a key position in model positioning, marketing campaign technique, and product advertising for a number of Financial Occasions sub-brands.
At Occasions Web, she led end-to-end execution of large-scale campaigns such because the ET Price range Marketing campaign and ETPrime launches, delivering measurable outcomes – boosting app installs, subscription progress, and decreasing advertising prices via data-led efficiency analysis.
Kanika has additionally held advertising roles at Ola, CASHurDRIVE, and Kingdom of Goals, gaining expertise throughout digital technique, ATL/BTL activations, and new enterprise growth.
At ELAN Group, she is going to give attention to managing model for all its actual property, industrial and hospitality initiatives.
Written with the View : afaqs
