Rajnigandha, Dharampal Satyapal Group (DS Group) model, launched a brand new TVC marketing campaign. The TVC highlights the passionate craftsmanship of sourcing the perfect elements to create Rajnigandha’s mix. The TVC, ‘Yun hello nahin foremost Rajnigandha ban jaata hun’, frames Rajnigandha’s legacy of making the proper mouth freshener that features painstaking sourcing of better of the elements and mixing them to the perfection to make sure premium high quality product.
Conceptualised by Scarecrow M&C Saatchi, the brand new Rajnigandha TVC makes use of visible results to point out the method of sourcing and making ready elements. The movie attracts parallels between the work of artisans and the hassle concerned in creating the product.
Sushaant, sr. common supervisor, advertising and marketing, mouth freshener, DS Group provides, “The brand new TVC powerfully conveys this dedication, demonstrating the exact care taken with each ingredient and course of to attain the proper expertise. The model message ‘Yun hello nahin foremost Rajnigandha ban jaata hun’ embodies the promise that excellence is earned by way of relentless effort. It’s a testomony to DS Group’s legacy of high quality and the artistry behind Rajnigandha which makes it actually distinctive.”
Manish Bhatt, Scarecrow M&C Saatchi stated, “Rajnigandha is an iconic model. We now have tried to do one thing that appropriates the legacy and custom of the Model. The product has been part of Indian tradition for ages, and we’ve got tried to mirror the identical.”
Written with the View : afaqs
