Dr. Fixit, the main waterproofing options model from Pidilite Industries, launched a brand new advert marketing campaign that includes the Bollywood actor – Amitabh Bachchan. This marketing campaign revolves round a catchy and relatable jingle, “Water Proofing Ka Baap”, sung by Amitabh Bachchan himself.
Utilizing his signature model, the advert humorously highlights the advantages of Dr. Fixit’s superior waterproofing options, guaranteeing houses keep dry and guarded irrespective of how heavy it rains outdoors.
Bharat Puri, managing director of Pidilite Industries, expressed his enthusiasm: “We aimed to deliver a recent and fascinating strategy to coach householders concerning the significance of waterproofing. Amitabh Bachchan’s highly effective presence—each as a narrator and as a personality—mixed with the humour-infused storytelling, makes the message each entertaining and memorable. Dr. Fixit has been the trusted skilled in waterproofing for years, and this marketing campaign reaffirms our dedication to holding houses secure, leak-proof, and worry-free.”
Amitabh Bachchan performs the position of the husband, including humour to the advert. The traces—”Paani hai baahar, sookha hai andar, Dono ko by no means combine it – Waterproofing ka sach mein, Baap hai Dr. Fixit.”—spotlight the model’s experience in waterproofing.
Piyush Pandey, chief advisor at Ogilvy India, explains, “The partnership with Pidilite, Ogilvy and Prasoon Pandey (Corcoise Movies) are legendary. To rejoice the 25 years of Dr. Fixit, this time Prasoon wrote the lyrics other than directing the movie. Amitabh Bachchan, in his typical model of humour and singing, has added magic to this movie. His spontaneity and humour make this business watchable repeatedly. Not a lot logic could be written on this, simply benefit from the magic.”
Dr. Fixit’s marketing campaign is rolled out throughout TV, digital, OTT platforms, and different media channels.
Written with the View : afaqs