Dream11, a fantasy sports activities platform, launched a brand new promoting marketing campaign, Champions Ka Sport, forward of the Champions Trophy. The marketing campaign encourages cricket followers to rally behind the Indian group as they try to emerge once more as champions.
In a sequence of witty advertisements’ Indian cricketing icons gear up for the Champions Trophy 2025 —Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, Ravindra Jadeja, are unable to recall lately changing into World Champions on the T20 World Cup 2024. The marketing campaign additionally options the legendary former Group India captain and Padma Bhushan awardee, Kapil Dev, in a memorable medley of previous and present World Cup winners.
The story is finally capped off by the gamers reminding us that champions don’t relaxation on their laurels. As a substitute, they begin afresh after any victory, understanding that solely a recent effort will get them the subsequent success, not the reminiscence of previous wins. “Har ek match, pehle match jaisa khelna padega, humein yeh bhoolna padega ke hum champion the”, emphasising the necessity for the group to give attention to the duty forward and never relaxation on previous performances.
Directed by advert movie director Nitesh Tiwari, the marketing campaign movie has been conceptualised by Tilt Model Options and Zero Fifty whereas being produced by EarthSky Footage.
Talking concerning the marketing campaign, Vikrant Mudaliar, chief advertising and marketing officer, Dream Sports activities & Dream11, stated, “With Champions Ka Sport, we intention to encourage followers to rally behind the Indian cricket group as they chase their dream of profitable the Champions Trophy 2025. As one of many greatest followers of Group India, we shared the enjoyment of the T20 World Cup win with over a billion Indian followers and will likely be cheering them on at this yr’s Champions Trophy. Because the world’s main fantasy sports activities platform, Dream11 is dedicated to continually increase the bar and ship a world-class consumer expertise. By way of this marketing campaign, we hope to reignite ardour amongst cricket followers, encouraging them to place their greatest foot ahead every sport, similar to our star gamers, bringing their A-game every single day.”
The marketing campaign options humorous interactions between followers and star gamers of the Indian cricket group, set in relatable eventualities. By way of light-hearted situational comedy, the advertisements see followers reminding the gamers of their iconic victories.
Dream11 continues to be a big member of the cricketing ecosystem, with their top-tier promoting funding on the printed of the Champions Trophy on JioStar on TV and OTT. Dream11 has been a long-standing companion of BCCI because the lead sponsor of the Males’s and Ladies’s Nationwide Cricket Group.
Written with the View : afaqs
