Dyson has launched its new marketing campaign, ‘The Distinction is Dyson,’ that includes model ambassador Deepika Padukone. The marketing campaign promotes Dyson’s hair styling merchandise, that are designed to type hair with out warmth injury, and highlights the model’s deal with hair care know-how.
Crafted in collaboration with Hogarth, the brand new movie illustrates how Dyson’s vary is engineered with a deal with real-world hair wants for India’s various hair sorts, kinds, and climate situations. The marketing campaign exhibits Deepika Padukone in numerous hairstyles, from on a regular basis to styled appears to be like, created utilizing Dyson hair care merchandise. It highlights the model’s deal with styling with out inflicting warmth injury.
Talking on the marketing campaign, Ankit Jain, managing director, Dyson India, mentioned: “‘The Distinction is Dyson’ is a marketing campaign that embraces and elevates individuality. It reinforces Dyson’s dedication to innovation and bringing the hair styling vary nearer to shoppers that present superior kinds for all hair sorts, with no warmth injury. We’re delighted to see Deepika Padukone deliver this theme to life and demonstrates our know-how first strategy to redefining hair styling.”
Deepika Padukone, model ambassador for Dyson Magnificence, shared: “I’ve at all times believed that magnificence lies in embracing your individuality. Working with Dyson, I’ve seen firsthand how their merchandise ship actual outcomes, it doesn’t matter what your hair kind. ‘The Distinction is Dyson’ to me means celebrating completely different kinds and sustaining pure shine, whereas understanding your hair is cared for, each step of the way in which. That’s the distinction that units Dyson aside.”
‘The Distinction is Dyson’ marketing campaign is reside throughout a number of media platforms nationwide.
Written with the View : afaqs
