Deconstruct, a science-backed skincare model providing, is redefining skincare training with its new advert marketing campaign, ‘Skincare on the menu’. The marketing campaign compares cooking to skincare formulations, highlighting that the standard of a dish relies on each the recipe and the precision and experience concerned.
Commenting on the idea and technique, Ambika Singh VP model advertising and marketing, mentioned, “The concept originates from Deconstruct’s philosophy of simplifying complicated skincare ideas, making skincare science relatable and accessible to all, significantly freshmen. By drawing parallels to cooking, the thought conveys, be it dishes or skincare merchandise, the identical recipe/formulation can yield totally different outcomes relying on the method and experience. Deconstruct’s Vitamin C Serum is crafted with meticulous formulation methods, guaranteeing the right stability of stability, efficacy, and gentleness. This distinctive concentrate on formulation experience units Deconstruct aside within the skincare market.”
The three brief advert movies draw participating parallels between meals selections and skincare:
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Samosa with or with out Chutney: Illustrates ingredient synergy by evaluating samosas paired with chutney to Vitamin C serums with or with out ferulic acid.
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Crispy vs. Soggy Dosa: Highlights stability & light-weight texture in skincare by evaluating secure, light-weight formulations to crispy dosas, whereas unstable, irritating serums are likened to soggy dosas.
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Wholesome vs. Tasty Salad: Demonstrates how gentleness enhances efficacy by evaluating a salad that’s each tasty and wholesome to a Vitamin C serum that’s each efficient and mild.
On the marketing campaign’s launch, Malini Adapureddy, founder and CEO of Deconstruct, mentioned, “At Deconstruct, our precedence has at all times been our customers and their journey in the direction of more healthy pores and skin. We’re dedicated to providing skincare options which can be Extremely Efficient but Mild. Our Vitamin C Serum is a testomony to this philosophy. Stability in Vitamin C serums is crucial in delivering constant outcomes over time with out irritation. By showcasing the variations between unstable and secure formulations, the marketing campaign emphasizes how Deconstruct’s Vitamin C Serum offers glowing pores and skin whereas being beginner-friendly.
Artistic credit:
Technique & Idea: Ambika Singh (Deconstruct skincare)
Script: Jithin Naz (Mealsready movies)
Manufacturing: Mealsready movies
Written with the View : afaqs