Dabur has filed a authorized criticism within the Delhi Excessive Courtroom towards Patanjali Ayurved, alleging that the latter’s ads unfairly undermine its Chyawanprash merchandise. The buyer items big claims that Patanjali’s promotional content material makes deceptive comparisons that hurt its model popularity, as reported by Bar and Bench.
The authorized dispute entails a Patanjali commercial that includes Baba Ramdev, which Dabur argues misleads shoppers by selling Patanjali’s Chyawanprash as the only real “genuine” or “unique” possibility. Dabur contends that the advert unfairly suggests different manufacturers, together with its personal, are inferior or lack authenticity.
The Delhi Excessive Courtroom, underneath Justice Mini Pushkarna, has directed Patanjali Ayurved to answer Dabur’s authorized petition. The court docket has set a listening to for the case within the remaining week of January, the place it’s going to think about issuing interim orders.
Whereas there was an preliminary proposal to resolve the matter via mediation, it was in the end dismissed after Dabur insisted on swift motion to handle the continued commercial marketing campaign.
Dabur has argued that Patanjali’s commercial, which has been broadcast over 900 occasions on TV and featured in newspapers not too long ago, not solely misleads shoppers but additionally damages the popularity of competing manufacturers. Highlighting its dominant 61.6% market share within the Chyawanprash sector, Dabur claims that the deceptive advert might considerably hurt its model picture.
This isn’t the primary time Dabur has clashed with Patanjali over promoting practices. In 2017, Dabur efficiently sought a court docket order stopping Patanjali from airing adverts that allegedly disparaged its merchandise.
Dabur’s authorized workforce, led by senior advocate Akhil Sibal, has pointed to Patanjali’s sample of doubtless deceptive adverts, referencing a previous contempt petition within the Supreme Courtroom. Sibal additionally cited the Medication and Cosmetics Act to argue that the preparation of Chyawanprash follows particular pointers, which shouldn’t be undermined in ads. In response, Patanjali’s counsel, senior advocate Jayant Mehta, requested extra time to handle the lawsuit and questioned its validity.
Written with the View : afaqs