Dabur India has introduced its entry into the children’ toothpaste class with the launch of Dabur Herb’l Youngsters Toothpaste curated for cavity safety for youths above 3 yr of age. Not like many fluoride toothpaste for youths, Dabur Herb’l Youngsters Toothpaste has no added chemical substances and is out there in strawberry flavour with characters like Iron Man for boys and Elsa from Frozen for women. That is additionally for the primary time in India that well-known and beloved characters like Iron Man & Elsa are approaching a child’s toothpaste.
Sharing his pleasure in regards to the new launch for youths, Abhishek Jugran, government vice chairman – advertising, Dabur India, mentioned, “We’re very comfortable to enter children’ toothpaste class with ‘Dabur Herb’l Youngsters Toothpaste’. The two toothpaste variants have been designed particularly for girls and boys. Enamel on children’ tooth is far thinner than that of an grownup’s tooth, this makes them naturally vulnerable to cavities. Youngsters want a particular toothpaste that protects their enamel and tooth from decay. The brand new Dabur Herb’l Youngsters toothpaste, specifically formulated for youths with all pure substances that varieties a protecting layer over their enamel and battle decay – inflicting germs and micro organism. This new product will assist inspire children to brush and encourage dad and mom to additional instill wholesome oral care habits at an early age.”
Not like many different merchandise available in the market, it’s free from dangerous chemical substances akin to fluoride, parabens, peroxide, triclosan, and SLS. Moreover, it incorporates no synthetic flavours, making it a protected and trusted alternative for folks.
Priced at Rs. 195 for 80g, Dabur Herb’l Youngsters Toothpaste is available in strawberry flavour and in 2 variants for 3 years and above: IRON MAN and ELSA from FROZEN. The partnership with Disney Shopper merchandise will assist it attain followers of those characters and make brushing enjoyable. It’s accessible on e-commerce and might be accessible throughout trendy commerce retailers quickly.
“Dabur continues to set a benchmark within the oral care trade by merging natural knowledge with scientific innovation to supply efficient options for oral well being wants. The toothpaste has been made with researched Natural cures and has 0% Fluoride, Paraben, Peroxide, Triclosan and SLS. It protects in opposition to cavities, restricts bacterial progress and promotes wholesome tooth and gums. We’re assured that the brand new Dabur Herb’l Youngsters Toothpaste might be beloved by the children and trusted by the dad and mom. Every pack additionally has a QR Code which permits dad and mom & children to play a sport and fortunate winner can get Iron Man & Elsa collectibles,” mentioned Prashant Agarwal, advertising head – Oral Care, Dabur India.
Written with the View : afaqs