Dabur India has signed south actor Nagarjuna Akkineni as the brand new model ambassador of its oral care model Dabur Meswak. This collaboration goals to strengthen Dabur Meswak’s presence in South India, leveraging Nagarjuna’s fan base.
Commenting on the affiliation, Nagarjuna Akkineni mentioned, “I’m delighted to be related to Dabur Meswak, a model I’ve personally trusted and used for years. Dabur Meswak’s proposition of full oral care aligns with my very own well being values. I sit up for the partnership with Dabur Meswak and might’t wait to share the oral care secrets and techniques with everybody.”
Abhishek Jugran, govt vice president-marketing, Dabur India, mentioned “Indian Customers are more and more switching over to pure merchandise owing to their confirmed efficacy and clear components. Dabur Meswak is thought to offer full oral wellness; it has the extract of a uncommon herb Miswak which has 70+ oral care advantages. Conserving in thoughts the preferences of the brand new age customers, Dabur Meswak is vegan, PETA licensed and freed from peroxides and fluorides. We’re thrilled to have Nagarjuna Akkineni on board because the face of Dabur Meswak. The model has a excessive acceptance resulting from its pleasing style and has proven sturdy development throughout markets, Nagarjuna’s enduring recognition and affect will allow us to bolster Meswak’s distinctive proposition and strengthen its market presence. We’ll deploy a multi-platform advertising and marketing marketing campaign to drive mindshare and consideration for Dabur Meswak”.
Prashant Agarwal, head of marketing-oral care, Dabur India mentioned “Nagarjuna Akkineni embodies the values of belief, custom, and wellness that Dabur Meswak represents. His affiliation will amplify our model’s message of full oral care by way of 70+ advantages of the surprise herb Miswak, growing message recall and serving to recruit new customers. Dabur Meswak has been aggressively rising within the toothpaste class and this partnership is a key milestone in our technique to broaden Meswak’s footprint and drive enterprise development within the oral care section.”
Ravinder Siwach, chief inventive, Godzilla mentioned “Meswak is in contrast to another toothpaste with its plethora of advantages because of the distinctive Miswak herb. In order that’s what the expression ‘nothing like Meswak’ captures certainly. It was beautiful working with Mr. Nagarjuna for this movie. He can be seen in a singular avatar making it a litter breaking TVC for the viewers. The movie superbly encapsulates the oral care advantages of Dabur Meswak and solidifies its declare of full tooth and gum care.”
Written with the View : afaqs