Crocs, the worldwide footwear model, joyfully embraces the festive spirit with the launch of its Share the Pleasure marketing campaign, that includes rising Bollywood stars and #CrocsSquad members Vedang Raina and Rasha Thadani. Rooted within the festive spirit of togetherness and celebration, the marketing campaign captures the magic of the season by way of a vibrant lens, mixing the heat of friendships, the joy of traditions, and the enjoyment of non-public expression by way of Crocs and Jibbitz charms.
By infusing festive moments with a daring, recent tackle trend, Crocs invitations everybody to step into the season with fashion, individuality, and boundless pleasure.
Within the marketing campaign video, the solid lights up a festive home get together with fashionable match checks, playful moments, spontaneous selfies and infinite celebrations. Set to the catchy beats of “Gulzar” by Natania that includes Subhi, the video fuses custom with spontaneity, encouraging everybody to embrace the essence of the season. Gen-Z influencers like Riya Kohli, Pratiksha Shetty, and Joan Rai additional amplify the festive pleasure, pairing Crocs and their distinctive Jibbitz with easy appeal, and proving that Crocs can elevate any fashion—whether or not it is Indo-Western or conventional. This marketing campaign reminds everybody that the festive season is about sharing moments, laughter, and private fashion in a approach that feels true to who you’re.
Yann Le Bozec, advertising and marketing vp of Crocs ROW & Hey Dude Worldwide, shares: “The festive season is such a particular time in India- an exquisite celebration and an unbelievable expression of individuals’s pleasure, individuality, and connection. With our ‘Share the Pleasure’ marketing campaign, we’re pushing the boundaries of festive trend by encouraging audiences to playfully experiment, elevate and embrace their genuine fashion with Crocs. Our objective is to indicate how versatile Crocs might be, including prompt fashion and luxury to any outfit. With the addition of our Jibbitz charms, we purpose to encourage others to create their very own vibrant seems to be whereas capturing the true spirit of celebration and self-expression.”
Conceptualised and produced by Kulfi Collective, the marketing campaign movie is daring, enjoyable, and filled with personality- it blends the familial appeal with a youthful, energetic vibe, and embodies all the pieces that makes Crocs distinctive.
Akshat Gupt, co-founder and chief inventive officer, Kulfi Collective, says: “We needed to seize the essence of the festive season in a approach that celebrates each the heat of custom and the joy of contemporary self-expression. The ‘Share the Pleasure’ marketing campaign captures all this magic and enjoyable, whereas retaining the youthful and daring spirit of Crocs at its coronary heart. We’re excited to have collaborated with Crocs once more to showcase the model as the last word accent to specific one’s distinctive fashion.”
Crocs’ Share the Pleasure marketing campaign has been dropped at life through an built-in marketing campaign throughout social, digital, retail and e-commerce channels.
Written with the View : afaqs