Criteo S.A., the commerce media firm, immediately introduced that its board of administrators appointed Michael Komasinski as chief government officer and a member of the board, efficient February 15, 2025. Komasinski will succeed Megan Clarken who, as beforehand introduced, is retiring and will likely be stepping down from her position as CEO and from the board. Clarken will serve in a senior advisory position to make sure a clean transition.
“We ran a complete search course of to determine the subsequent CEO of Criteo to make sure we now have the best chief to spearhead the subsequent part of the Firm’s AI-fueled transformation and imaginative and prescient because the world’s main Commerce Media Platform,” stated Rachel Picard, chair of Criteo’s board of administrators.
“We’re thrilled that Michael is becoming a member of us to guide Criteo at this thrilling time in our journey. Michael is a high-caliber government with the perfect mixture of abilities, together with tech-enabled product growth experience, hands-on expertise managing model and retailer relationships, and a confirmed means to drive accelerated development and scale globally. Over the course of his profession, Michael has additionally demonstrated a collaborative strategy to administration that has galvanized world organisations to guide in digital advertising and expertise. We’re assured that Michael will deliver a priceless perspective to drive Criteo’s technique ahead, additional enhancing our commerce and retail media management, and constructing on our robust momentum because of Megan’s important contributions and the dedication of all the workforce.”
Komasinski brings over 20 years of expertise in AdTech and constructing model and retail relationships globally. He has persistently demonstrated the flexibility to realize distinctive outcomes at world organisations, leveraging technology-driven methods to drive worthwhile development whereas cultivating an inclusive work atmosphere. He at present serves as CEO of the Americas, president of World Knowledge & Expertise, and member of the group government administration workforce at dentsu.
“Criteo’s transformation into a worldwide commerce media powerhouse and AdTech chief has been inspiring, and I’m excited and energized to function the corporate’s subsequent CEO and construct on this momentum,” stated Komasinski. “There are huge development alternatives in media immediately with new developments in AI and a world rise in ecommerce, that are driving hyper-personalized shopper touchpoints throughout extra content material and units than ever earlier than. I am thrilled to be partnering with Criteo’s proficient workforce, who has constructed unimaginable belongings in AI over time, to ship compelling commerce options for our purchasers and drive shareholder worth.”
Previous to becoming a member of dentsu, Komasinski was accountable at Merkle for overseeing a employees of greater than 14,000 staff in over 50 areas all through the Americas, EMEA, and APAC. He beforehand served in management positions at Razorfish, Schawk Retail Advertising and marketing, The Nielsen Firm, and A.T. Kearney. Komasinski is a board member of the Advert Council and serves on the consumer advisory boards of Meta and Microsoft.
Written with the View : afaqs