Collective Artists Community, in collaboration with standard comedy duo Funcho—comprising Dhruv Shah and Shyam Sharma—has introduced the launch of a brand new inventive model options firm, Not Humorous. The corporate will specialize in content-first options, specializing in scripting, expertise illustration, and session for manufacturers.
Led by CEO Mihir Surana, Not Humorous goals to revolutionise model storytelling by way of the lens of comedy, with a powerful concentrate on each fictional and non-fictional content material.
As digital content material turns into more and more integral to model engagement, Not Humorous will stand out by combining Funcho’s signature type of relatable humour with model options. Recognized for his or her viral sketches and comedian timing, Dhruv Shah and Shyam Sharma have constructed a loyal fanbase of 39.7 Lakh YouTube subscribers and over 2.8M Instagram followers, making them a power to be reckoned with within the digital comedy house.
Sudeep Subhash, co-founder and chief income officer of Collective Artists Community, commented on the launch, “Funcho’s relatable humour and real reference to their viewers make them the right companions to guide this enterprise. Not Humorous represents our collective ambition to mix creativity, humour, and strategic model options that talk on to trendy customers.”
Large Bang Social, Collective Artists Community’s creator market, performed a pivotal function in facilitating this new enterprise. By way of its platform, Not Humorous will leverage the huge ecosystem of creators, manufacturers, and storytellers that Large Bang Social has curated over time.
Dhruv Chitgopekar, co-founder of Collective Artists Community, mentioned, “We have now all the time strived to be on the forefront of connecting creators and types in modern methods. With Not Humorous, we’re pushing the envelope even additional, creating an area the place humour turns into a robust software for model storytelling and viewers engagement.”
Not Humorous will cater to manufacturers in search of modern content material methods by leveraging Funcho’s experience in real-life impressed comedy and making use of it to model storytelling. The corporate’s mission is to infuse humour into model communications, creating extremely participating and relatable campaigns. From scripting to inventive session and expertise options, Not Humorous goals to redefine how comedy will be built-in into each digital and conventional media methods.
Dhruv Shah and Shyam Sharma, co-founders of Funcho, shared their pleasure, “”Not Humorous is devoted to closing the hole between manufacturers and their audiences. By creating fascinating, humorous content material, we make branded messaging pleasurable and relatable, guaranteeing significant connections.”
With the backing of Collective Artists Community, Not Humorous will work in the direction of turning into a significant participant within the inventive options house, providing manufacturers the chance to attach with audiences by way of modern, comedy-driven content material. This transfer additional solidifies Collective Artists Community’s place as a new-age media firm, mixing expertise, leisure, and technique throughout its varied ventures, together with current acquisitions like Galleri5, Below 25, and Terribly Tiny Tales.
Written with the View : afaqs