Collective Artists Community and Pinterest create 1 lakh shoppable items for Myntra

Collective Artists Community, in partnership with Pinterest, has created 100,000 shoppable content material items for Myntra, a trend and life-style platform. This milestone highlights the effectiveness of technology-driven content material manufacturing in internet affiliate marketing. The partnership between Collective and Pinterest took 30K shoppable content material items dwell in the course of the Myntra Large Style Pageant inside solely two weeks of the festive interval. The collaboration and Collective’s imaginative and prescient is to gasoline development alternatives for creators, permitting them to innovate and construct a sturdy presence within the internet affiliate marketing partnership ecosystem.

“Our collaboration with Pinterest and Myntra has been instrumental in enabling us to push boundaries and set new benchmarks in internet affiliate marketing,” stated Vijay Subramaniam, founder and group CEO of Collective Artists Community. “By leveraging automation and deep insights, together with a brand new media strategy to enterprise,  we have now empowered creators to drive engagement, whereas enabling  manufacturers like Myntra to straight faucet into the scalable trend-driven commerce panorama.”

Deepash Jain, senior director, efficiency advertising and marketing, Myntra stated “Our collaboration with Collective Artists Community has been extremely fruitful. The Large Style Pageant is one in all our largest occasions and we’re thrilled to witness  this milestone in internet affiliate marketing by creating 1 lakh shoppable content material items on Pinterest. We’re all the time innovating to assist the expansion of the creator ecosystem and this collaboration is a testomony to that.”

The general marketing campaign has achieved scale whereas offering technology-driven insights into trend-driven content-to-commerce fashions, serving to manufacturers and creators perceive client behaviour and faucet into tendencies with precision.


Written with the View : afaqs