Collaboration not competitors, says SPNI’s Gaurav Banerjee on JioStar

Sony Footage Networks India (SPNI) isn’t apprehensive about competitors from the JioStar partnership. As a substitute, it’s centered on collaborating to search out the very best methods to entertain India, mentioned Gaurav Banerjee, Managing Director and CEO of the corporate to PTI.

Banerjee said that “a sure stage of consolidation within the trade could possibly be useful.”

Though Sony’s merger with Zee didn’t materialise, the corporate stays open to exploring various development alternatives. Nevertheless, the speedy focus is on increasing and strengthening its current enterprise, Banerjee added.

“We’re open to exploring different development alternatives and could be pleased to think about choices,” he mentioned.

“India is without doubt one of the most vital and necessary markets for Sony globally, and the reason being clear,” Banerjee defined. “It’s the most populous nation on this planet and the fastest-growing main economic system.”

Banerjee emphasised the corporate’s robust dedication to long-term funding and enterprise development.

“Whereas I wouldn’t specify a quantity, we’re assured about assembly all resourcing wants,” he mentioned.

Highlighting the evolving nature of the trade, Banerjee harassed the significance of prioritising content material to remain aggressive.

He added, “We’ll proceed to speculate aggressively in content material, as we imagine it’s the most crucial funding for our firm.”


Written with the View : afaqs