Colgate-Palmolive (India) Restricted reported a marginal decline in promoting expenditure, with This autumn FY24 spending at Rs 200.1 crore, down 2.1% from Rs 204.3 crore in the identical quarter final 12 months. The promoting spend additionally noticed a major quarter-on-quarter decline of 17.6% from Rs 242.7 crore in Q3 FY24.
Regardless of the lowered promoting outlay, the oral care main posted a 4.7% year-on-year progress in internet gross sales, reaching Rs 1,452 crore for the quarter ended December 31, 2024. The corporate’s nine-month efficiency confirmed stronger momentum, with internet gross sales rising 9.2% year-on-year to Rs 4,547 crore, in comparison with Rs 4,164 crore within the corresponding interval.
Whereas the corporate skilled sequential enchancment in gross margin and EBITDA margin in comparison with the earlier quarter, these metrics remained beneath the excessive base set final 12 months. Internet revenue after tax for the quarter stood at Rs 322.8 crore, marginally decrease than the Rs 330.1 crore recorded in the identical interval final 12 months, representing a 2.2% decline.
The corporate’s nine-month efficiency confirmed extra strong revenue progress, with internet revenue after tax reaching Rs 1,081.8 crore, up 14.6% from Rs 943.8 crore in the identical interval final 12 months, regardless of the moderation in promoting expenditure.
Written with the View : afaqs