Clovia, a lingerie, sleep, and private care model has unveiled digital campaigns with Bigg Boss OTT Season 3 members Khanzaadi and Sana Makbul respectively to unveil its newest assortment.
The marketing campaign movies showcase the model’s portfolio’s two key product classes: premium strapless bras and quirky printed nightwear. The marketing campaign goals to attach with city millennial ladies searching for an ideal mix of consolation, model, and performance of their on a regular basis necessities.
Talking on the partnership, Rajeswar Rao, VP – digital advertising and marketing, Clovia mentioned: “At Clovia, we imagine lingerie ought to do extra than simply match; it ought to encourage confidence, consolation, and a way of empowerment. Our assortment is crafted with this philosophy, providing options that cater to each girl’s distinctive wants. Over the previous yr, the model targeted on a mix of value-driven merchandise, unique partnerships, and a considerate advertising and marketing technique to reinforce the shopper expertise. By means of these newest digital campaigns with Khanzaadi and Sana Makbul, we purpose to attach with city millennial ladies who search versatile, high-quality necessities that empower them to really feel assured and embrace their distinctive personalities.”
Written with the View : afaqs