This Valentine’s Day, Closeup has launched Closeup Love Tunes, a brand new marketing campaign designed to assist folks categorical their love. In collaboration with singer Dhvani Bhanushali, Closeup Love Tunes leverages synthetic intelligence (AI) know-how to create personalised love songs that remember the bond between {couples}.
Closeup Love Tunes is predicated on the concept that many battle to specific their emotions. Utilizing music as a medium, the platform permits customers to create customized love songs for his or her companions.
Customers can go to the devoted web site and enter their names together with two qualities they admire about their associate. The AI know-how then crafts a personalised love tune, incorporating these particulars. The tune is sung by Dhvani Bhanushali.
The marketing campaign is participating youth by way of numerous on-line platforms, together with Instagram, Moj, ShareChat and different channels like Fashionable Commerce and Fast Commerce.
Vipul Mathur, government director – private care, Hindustan Unilever, added, “Closeup is a model that resonates with the youthful spirit and power of our customers. With Closeup Love Tunes, we intention to not simply add a private contact to Valentine’s week celebrations, but additionally create unforgettable moments that might be cherished for a lifetime.”
Written with the View : afaqs