Cleartrip launches marketing campaign with Chetan Bhagat to debunk journey myths

SW Community has teamed up with Cleartrip to launch a marketing campaign that includes writer Chetan Bhagat. The marketing campaign debunks travel-saving myths and promotes Cleartrip because the go-to for journey reductions.

Many travellers use unproven “money-saving hacks,” like reserving flights at 3 AM or utilizing incognito mode, to seek out the perfect offers. Regardless of incomes SuperCoins on platforms like Flipkart and Myntra, they don’t at all times use them when reserving on Cleartrip. The marketing campaign exhibits how SuperCoins can present actual financial savings. Chetan Bhagat’s new e book highlights ineffective travel-saving hacks and promotes utilizing SuperCoins on Cleartrip for precise financial savings.

Chetan Bhagat, Writer, commented on this marketing campaign “This e book is my magnum opus. A masterpiece of absurdity. In case you’re NOT utilizing SuperCoins on Cleartrip, these hacks would possibly simply be your final hope. However actually, save your self the difficulty—SuperCoins are a no brainer.”

“Cleartrip has at all times targeted on providing our customers the perfect worth, and SuperCoins are one of many methods we do this,” mentioned Tavleen Bhatia, director – chief advertising and marketing and income officer (Cleartrip). “Partnering with SW Community to launch this marketing campaign was an thrilling step towards educating travellers about how straightforward it’s to avoid wasting by redeeming SuperCoins. The collaboration with Chetan Bhagat added an entertaining twist, making our message memorable and interesting for a large viewers.”

“This marketing campaign was a chance to mix humour with a robust shopper perception. By collaborating with Chetan Bhagat, we’ve crafted a story that resonates with travellers whereas delivering Cleartrip’s message in a contemporary, memorable method.” added Raghav Bagai, co-founder (SW Community).


Written with the View : afaqs