Vogue retailer Citykart is out with the model anthem, “Citykart ka Vogue Bawal Poore Saal”. This anthem displays Citykart’s dedication to offering stylish, accessible, and budget-friendly style to a various vary of consumers all 12 months lengthy. By way of a marketing campaign video, Citykart brings to life the spirit of youthful style, highlighting its mission to remain on the forefront of stylish and reasonably priced fashion.
The anthem can be promoted throughout a number of platforms, together with digital, social, and offline channels. A collaborative technique with 150-200 regional influencers, a Hook Step problem on social media, and in-store radio integration will amplify the anthem’s attain.
Citykart has additionally featured the anthem in cinema branding with appearances in main movies like Singham Once more and Bhool Bhulaiyaa 3, bridging on-line and offline engagement. In-store radio, influencer partnerships, and cinema branding promote a way of belonging for each customer, making Citykart a trusted vacation spot for trending Western and ethnic put on, in addition to way of life merchandise.
Sudhanshu Agarwal, Director, CityKart mentioned, “With ‘Citykart ka Vogue Bawal Poore Saal,’ we’re not simply launching an anthem – we’re igniting a motion that aligns with our mission to empower people by way of style. Citykart is devoted to creating style accessible, stylish, and thrilling for everybody, and this anthem captures our promise to supply a memorable, budget-friendly buying expertise that speaks to the aspirations of right now’s youth.”
The inspiration behind this anthem is to create an revolutionary and memorable reference to the Gen Z viewers, encapsulating Citykart’s core values of inclusivity, accessibility, and self-expression. By collaborating with business veterans similar to Suyash Lakhtakia, Vinayak Dubey, and choreographer Aslam Khan, Citykart has crafted a musical fashion that’s full of life and upbeat, capturing the youthful essence of its model. The anthem’s rhythm and relatable lyrics purpose to resonate deeply with India’s younger trendsetters, establishing Citykart as a go-to vacation spot for reasonably priced, trendy put on for all events.
Suyash Lakhtakia, VP and Head – Branded Content material & Manufacturing, Jagran New Media ( RocketshipFilms) mentioned, “We’re grateful to the Citykart staff for trusting us with the chance to deliver their imaginative and prescient to life by way of this anthem and music video. Conceived and executed inside RocketshipFilms, ‘Citykart ka Vogue Bawaal Poore Saal’ highlights the most recent developments that Citykart provides, capturing the spirit of accessible style accessible at their shops. We aimed to create greater than only a video—we needed to inform a narrative that resonates with younger folks and celebrates self-expression, budget-friendly fashion, and the enjoyment of discovering one thing that feels good. Engaged on this venture has been a rewarding expertise, and we’re proud to affiliate with Citykart to make style really feel accessible to everybody.”
Written with the View : afaqs