Chinese language Wok, a fast service restaurant chain specialising in Desi Chinese language delicacies, has partnered with Bollywood movie Child John, produced by Atlee and starring Bollywood celebrity Varun Dhawan, to fuse meals with leisure.
The collaboration leverages Varun Dhawan’s star energy and the rising buzz round Child John to create a synergy between Chinese language Wok’s vibrant and daring Desi Chinese language flavours and the magic of cinema. The partnership is designed to interact each film fans and meals lovers, additional strengthening the model’s presence throughout the nation.
“We’re excited to crew up with Child John and Varun Dhawan for a marketing campaign that mixes the magic of cinema with the colourful flavours of Chinese language Wok. This partnership underscores our dedication to crafting distinctive experiences that join deeply with our viewers, combining two common passions—meals and leisure.” stated Aayush Madhusudan Agrawal, founding father of Chinese language Wok.
The marketing campaign amplifies the thrill of Child John by co-branded activations throughout varied channels, together with metro branding, bus shelters, and in-theatre commercials. These touchpoints guarantee most visibility in public areas and cinema halls, creating an immersive model presence that aligns with the thrill across the movie, driving engagement and consciousness.
Written with the View : afaqs