Chinese language Wok, a Desi Chinese language model, marks 10 years since its launch in 2015. The model has strengthened its place in India’s QSR market by specializing in menu updates, new retailer codecs, and regional progress. Just lately, it entered East India with a number of shops in Kolkata and is now increasing into Tier 2 and Tier 3 cities whereas rising its metro presence.
“This milestone isn’t nearly numbers, it’s about proving {that a} home-grown model, constructed on cultural perception and high quality obsession, can cleared the path in India’s aggressive QSR panorama and set benchmarks for Indian QSR manufacturers globally. The following decade can be about redefining Desi Chinese language for each nook of India and past,” stated Aayush Madhusudan Agrawal, founder and director, Lenexis Foodworks.
To mark its 10-year anniversary, the corporate has launched a particular emblem. The brand new visible identification will seem throughout shops, packaging, and digital platforms throughout the marketing campaign.
Moreover, Chinese language Wok has launched 10 consumer-focused activations, together with limited-edition gives, meals movies, social media contests, and in-store occasions beneath the theme “Celebrating 10 Woktastic Years”.
Written with the View : afaqs
