Uber Eats has launched a brand new advert in Australia, that includes the American singer and actress Cher. The advert is a part of the corporate’s Get Nearly, Nearly Something marketing campaign, which highlights that Uber Eats delivers way more than simply meals.
The business begins with Cher buzzing her well-known 1989 music “If I May Flip Again Time.” She then stands in entrance of a mirror, taking a look at herself as if deep in thought. She then picks up her telephone and searches for a time machine on Uber Eats, suggesting that she needs she may return in time.
Simply as she is misplaced in her ideas, the doorbell rings. Cher solutions the door and finds an Uber Eats supply bag ready for her. When she seems to be inside, she is shocked to discover a time machine. With out hesitation, she instructions the machine to move her again to the Eighties.
Nonetheless, one thing goes unsuitable. As a substitute of arriving within the Eighties, Cher finds herself within the 1680s. She lands proper on prime of a cannon, lined in grime, and surrounded by individuals from that point interval.
The confused locals stare at her in shock. They whisper amongst themselves, making an attempt to make sense of what they see. Certainly one of them says, “She’s each younger and previous on the similar time.” One other rapidly jumps to a conclusion, declaring, “She should be a witch!”
Cher rapidly speaks as much as defend herself, saying, “I’m not a witch, I’m an icon!” However the villagers don’t imagine her. They rush to place her on trial and even take away her knee-high boots.
Because the scene unfolds, the flames begin to flicker, and the group begins chanting wildly. Simply when issues get intense, the advert out of the blue jumps again to the current day. Cher is now calmly buzzing her well-known music whereas cooking—sprinkling some thyme into her dish, playfully referencing the theme of time.
“I get approached to do commercials on a regular basis—however the creativity and hilarity that Uber Eats introduced appealed to me immediately. I’m actually pleased with the ultimate product. I sincerely hope Uber will get me again my boots,” mentioned Cher in a press launch.
“There’s not a single syllable in showbiz that tasks extra star energy than Cher. We reached for the celebrities and located a option to convey one among her most nostalgic songs and a few of Cher’s most iconic outfits from her enduring profession into our newest marketing campaign,” mentioned Uber Eats’ model lead ANZ, Channa Goonasekara.
“It is a excessive watermark for our Get Nearly, Nearly Something collection. Cher’s efficiency reminds audiences that whereas Uber Eats can get you thyme delivered, we will’t flip again time—and because it seems, that’s in all probability an excellent factor,” Goonasekara added.
“Uber Eats is on a mission to convey individuals thyme and to save lots of them time; I can consider no higher ambassador than Cher. Given her timeless attraction it’s our hope that this marketing campaign will resonate immediately and remind Australians of the host of on a regular basis objects you may get delivered with Uber Eats,” mentioned Uber Eats’ head of selling, Nicole Bardsley.
This 60-second business is the marketing campaign’s essential movie, however Uber Eats has additionally created shorter variations for social media and different digital platforms. The marketing campaign may even embrace billboards and different types of promoting.
The artistic company behind the advert is Particular Sydney, which has labored on a number of campaigns for Uber Eats up to now. With this newest business, Uber Eats continues its custom of utilizing humour and superstar appearances to advertise its companies.
Uber Eats has turn into identified for working with well-known personalities in its advertisements. In earlier campaigns, the corporate has featured celebrities like Elton John, Kim Kardashian, and even sports activities stars.
Whereas meals remains to be the first focus of their service, Uber Eats has expanded its choices to incorporate on a regular basis objects like groceries, private care merchandise, and family necessities.
Written with the View : afaqs
