Cheil X introduced the launch of a brand new marketing campaign for India’s first CUV, the MG Windsor, in collaboration with JSW MG Motor India. The marketing campaign, titled “Stay Enterprise Class,” compares the driving expertise of the MG Windsor to the consolation and class of touring in enterprise class on an airplane, specializing in luxurious and class in journey.
The marketing campaign movie introduces the MG Windsor as a business-class expertise, bringing this stage of luxurious to the street and making it accessible to Indian customers. It can roll out throughout varied digital platforms that includes a sequence of eight partaking movies that centre round a household of 4, a mom, father, their 8-year-old daughter, and a grandfather, who embark on enriching journeys enhanced by the automobile’s progressive options, together with the Infinity View Glass Roof, Aero-lounge seats with a 135-degree recline, and the 15.6-inch GrandView infotainment display.
Amit Nandwani, nationwide inventive director, Cheil X, who has penned the lyrics, remarks, “The second we sat contained in the Windsor EV, it felt just like the enterprise class of a airplane. And so the road ‘Stay Enterprise Class’ was born. The launch movie brings alive the thought by juxtaposing airline enterprise class pictures with the premium luxurious expertise provided by the automotive. A heart-warming tune captures the sensation of being contained in the Windsor EV. What follows is a sequence of light-hearted adverts the place every advert highlights its industry-first options by playful banter of characters within the household.”
Commenting on the marketing campaign, Udit Malhotra, head of promoting, JSW MG Motor India, stated, “The ‘Stay Enterprise Class’ marketing campaign is all about redefining premium journey. Our purpose is to create a reference to customers who aspire to raise their driving expertise, very similar to touring enterprise class on an airplane. Equally, with the MG Windsor, we purpose to carry a world-class expertise to Indian roads, one that mixes luxurious, innovation, and sustainability. MG Windsor isn’t just a automotive, it is a way of life alternative for many who respect indulgence in each facet of their journey. This marketing campaign displays how we envision the way forward for journey, the place consolation, premiumness and expertise come collectively seamlessly.”
Neeraj Bassi, chief progress officer, Cheil X-Delhi stated “The marketing campaign faucets into the aspiration of India past the metros, and makes the premium journey expertise, akin to enterprise class, obtainable to everyone. It’s a very reimagined strategy to journey the place the highlight is again on how you’re feeling if you find yourself contained in the automotive. Stay enterprise class builds on the indulgence and expertise of immersive journey.”
The launch adopted a two-month teaser part throughout digital and social media, that includes influencer collaborations, partaking content material, and teaser movies, which constructed anticipation for the brand new automotive consolation customary.
The MG Windsor affords a number of industry-first options, specializing in consolation and expertise. It consists of Aero Lounge seats with a 135° recline, a 604-liter boot, an IP67-certified 38kWh battery, and 4 driving modes. The automotive additionally encompasses a 15.6-inch contact show and an Infinity View Glass Roof. The MG-Jio Modern Connectivity Platform supplies over 100 AI voice instructions in a number of Indian languages, 80+ related options, and sensible controls for a tech-driven expertise. Its 2700 mm wheelbase enhances the spacious really feel of the CUV.
Written with the View : afaqs