Cheil India’s newest marketing campaign for Samsung Galaxy S25 Extremely introduces a blended actuality expertise via a newspaper advert. The activation highlights the machine’s on-device AI options, together with superior digicam capabilities, Galaxy AI features, and built-in Google Gemini integration.
The Galaxy S25 Extremely is designed as an AI companion to make interactions smarter, quicker, and extra intuitive. It targets a technology that wishes personalised and interactive content material, bringing superior expertise to conventional print media.
This advert lets readers scan, converse, and management the expertise utilizing their voice. They’ll discover solutions, discover locations, or moments. The advert exhibits the Galaxy S25 Extremely’s AI options in motion.
By scanning the QR code with any smartphone, readers enter an interactive expertise guided by voice instructions. The story follows two associates and an AI companion via six moments, like discovering a misplaced pet and tenting. Readers use voice instructions to decide on what to discover, making every expertise private and distinctive.
Sudhir Das, sr. ECD, Cheil India added, “We wished to create a print expertise for the age of social media. This led us down a rabbit gap which married filmmaking with digital illustrations with AR with AI. It appeared like a troublesome ask, and we’re very fortunate to have a tech pioneer like Samsung by our facet, who didn’t simply purchase into our artistic imaginative and prescient, however went all out to make it occur. And the cherry on prime? We acquired to play with a pet in between takes for 3 days straight”.
Credit score checklist
Consumer: Samsung India
• Chief Working Officer: Mandeep Sharma
• Chief Inventive Officer: Vikash Chemjong
• HOD Flagship Enterprise: Saksham Kohli
• Govt Inventive Director: Sudhir Das
• Account Administration staff: Rohit Negi, Prabal Gaur, Teena Sharma
• Inventive staff: Nitesh Shah, Hitesh Razdan, Shinijini Banerjee, Deepak Kumar, Anjani Kashyap, Akriti Bahl, Aryav, Avinash Jha, Ankit Kumar
• Planning & Technique Group: Kunal Ghosh & Shruti Chauhan
• Movie Producer – Revati Ahuja
• Studio manufacturing – Prantik Dutta, Inderjit, Parveen Kumar, Rahul Kumar, Chandan Singh Rawat
Written with the View : afaqs
