CEAT appoints Debashish Roy as Chief Digital Transformation Officer

CEAT, a tyre producer, introduced the appointment of Debashish Roy because the chief digital transformation officer, efficient December 2, 2024. Debashish Roy will report back to Amit Tolani, chief govt of CEAT Speciality, and can play a pivotal position in driving the corporate’s digital innovation, customer-centric initiatives, and technological developments.

Debashish brings over 15 years of expertise in digital transformation by means of driving innovation, digital disruption, and reaching buyer centricity throughout merchandise, platforms, channels, new enterprise fashions, and analytics. He’s an engineering graduate with a Bachelor of Engineering (Chemical) diploma and holds a administration diploma from IIM Mumbai, majoring in IT & Operations, 

He has led multi-cultural groups throughout India, North America, Europe, and Rising Asia in executing transformation applications for a number of Fortune 500 organisations. He has held vital roles with trade main companies like Abbott India, PwC US Advisory, Cognizant Enterprise Consulting specializing in large-scale enterprise transformations and driving sustainable income progress. Previous to becoming a member of CEAT, Debashish was the director of digital transformation and buyer expertise at Pfizer, the place he drove the adoption of modern digital and IT capabilities, constructing a powerful digital basis for the corporate.

His experience combines a mix of digital and IT technique, information and analytics, program administration, product and course of innovation, change administration, ecosystem partnerships, omnichannel buyer expertise, new enterprise fashions, and cross-functional workforce communication and administration.

Amit Tolani, chief govt, CEAT Specialty, mentioned, “We’re delighted to welcome Debashish to the CEAT household. His in depth expertise in digital transformation and innovation aligns completely with our imaginative and prescient to reinforce buyer experiences by driving technological development. I’m assured that his strategic imaginative and prescient and management will considerably contribute to CEAT’s progress and strengthen our market place within the trade.”

On his appointment, Debashish Roy mentioned, “I’m excited to affix CEAT and embark on this new journey. My focus will likely be on innovating for a safer, higher world by leveraging know-how and empowering individuals. By connecting, collaborating, and delivering, I consider we are able to encourage and nurture the human spirit, constructing a powerful basis for sustainable progress and making CEAT a pacesetter in digital innovation.”


Written with the View : afaqs