CavinKare’s Indica hair colour model has entered the creme hair colour market with its new Indica Pure and Nourish Creme Hair Colour, that includes a low-dye chemical formulation that claims to supply hair coloring. Priced at Rs. 15, this launch goals to make hair colouring accessible to a broader viewers. Actress Trisha Krishnan has been appointed because the model ambassador, reinforcing the model’s concentrate on accessible magnificence.
Indica Pure and Nourish Crème Hair Colour options nourishing components like onion oil, argan oil, and coconut oil for enhanced hair care. This product is designed to supply 100% gray protection and is available in shades suited to Indian customers: Pure Black 1, Darkish Brown 3, and Burgundy 3.16.
Commenting on the event, Rajat Nanda, enterprise head – private care, CavinKare mentioned, “We’re delighted to announce the launch of Indica Pure and Nourish Crème Hair Colour, marking our foray into the crème hair colour class. Indica has persistently positioned itself as a frontrunner in innovation, introducing transformative merchandise that improve the patron expertise. As a model dedicated to innovation and client well-being, we recognise the rising demand for sustainable magnificence, which has enabled us to launch this groundbreaking product with a pioneering formulation. This exemplifies our dedication to providing our customers wealthy, long-lasting colour whereas prioritising hair well being like by no means earlier than. Moreover, we’re proud to have related to celebrated actress Trisha Krishnan, whose iconic presence completely embodies our message of accessible magnificence. We intention to empower people to embrace their distinctive magnificence with confidence and ease.”
Including to this, actor Trisha Krishnan mentioned, “It appears like homecoming for me as that is my second model endorsement for CavinKare. I’ve at all times appreciated the varied improvements that CavinKare has dropped at market and thereby customers throughout manufacturers. In the present day, I’m endorsing one more path-breaking, revolutionary product from the home of CavinKare – Indica’s Pure and Nourish Creme Hair Colour. Indica is a family identify and has earned itself a robust repute amongst Indian customers. I’m glad to be endorsing this product in the present day. At a time when we’ve all turn into acutely aware and conscious of the merchandise that we use, Indica continues to information us to embrace self-care with out the fear of chemical compounds with its industry-first, Much less Dye Chemical compounds formulation. The all-new Indica Pure and Nourish Creme represents a broader motion in magnificence in the direction of more healthy, extra aware decisions.”
Samarth Shrivastava, founder, BelieveTrinity, mentioned “Indica Pure & Nourish Crème Hair Colour had real new information to share with customers. Sahil Sambyal (Senior Model Supervisor, Indica) gave us a really sharp and crisp temporary on the patron perception & product advantages. Our job was to deliver the product profit to life in probably the most truthful method. The mix of Hanoz Mogrelia (Head of Inventive) and Aman Khan (Inventive Director), BelieveTrinity’s inventive crew; together with Joyna Mukherjee (Director) and Minto Singh (Classics Movies) made certain that the work was dropped at life in a surprising approach. Trisha Krishnan is trying attractive; we’re in love with this movie.”
Written with the View : afaqs