This festive season, CARS24, an AutoTech platform, unveils its model movie in years, exploring how a easy drive can reconnect us with recollections we thought had been misplaced. The movie, that includes Kuldeep Sareen and Chandan Anand tells the story of a father who struggles with dementia, and the way a well-recognized drive brings again a few of his lengthy forgotten recollections.
On the coronary heart of the movie is the theme “For the Drives That Take You Again.” The story will not be concerning the automobile itself, however about how a automobile can quietly bridge the hole between previous and current, rekindling recollections of household and connection. The daddy, who has been dropping contact together with his previous, finds a second of readability in the course of the drive.
This theme ties right into a a lot bigger actuality—dementia, CARS24 selected this theme to spotlight the irreplaceable position household performs in preserving these connections alive.
Speaking concerning the movie, Gajendra Jangid, co-founder and CMO of CARS24, shared, “This movie isn’t nearly a automobile—it’s concerning the recollections which might be tied to it. At CARS24, we’re right here to assist individuals discover the automobiles that might be a part of their most significant journeys.”
The movie’s on a regular basis setting—a well-recognized neighbourhood with strange streets—grounds the story, making it relatable to anybody who has ever taken a drive that rekindled a reminiscence or a connection.
Manuj Chawla, author at CARS24, shared, “We needed to inform a narrative that speaks to actual feelings—reminiscence loss, household bonds, and nostalgia. The automobile on this story isn’t only a backdrop; it’s a companion to these recollections, bridging the hole between previous and current.”
“As a director, my purpose was to seize the smallest nuances—these quiet drives, shared conversations, and acquainted streets—can maintain immense emotional weight. The automobile, on this story, isn’t only a backdrop; it’s a silent witness to the bond between father and son, carrying their recollections and shared experiences by time. It’s at all times there, in each significant second, reflecting the depth of their connection even when phrases fail.” commented Jai, director of the movie and founding father of Dhindora Media.
The movie is at present airing throughout digital platforms together with YouTube, Fb, and Instagram, reaching audiences throughout India throughout this festive season.
Written with the View : afaqs