Canva, a visible communication platform, introduced the launch of the second version of its flagship model marketing campaign in India, ‘Dil Se, Design Tak’. The up to date marketing campaign presents clearer insights and easy tales that align with Canva’s mission to make design easy and accessible for all.
‘Dil Se, Design Tak’ returns with two new storylines highlighting creativity. It exhibits households creating significant moments and professionals turning concepts into actuality with ease. Canva helps creators from all backgrounds.
“Design has develop into a robust option to create, join, and talk in India. With the second version of ‘Dil Se, Design Tak’, we’re celebrating the creativity in on a regular basis life, from dwelling rooms to boardrooms. The tales are greater, the communities extra various, and on the coronary heart of all of it is a robust perception that anybody can design. Whether or not you are a scholar, a freelancer, a instructor, or a small enterprise proprietor, Canva is right here that can assist you flip concepts into influence, by yourself phrases, in your personal language.” stated Chandrika Deb, nation lead – India, Canva.
The primary movie options Jaadu Dadu, a magician performed by Dalip Tahil, who impresses everybody besides his household. His granddaughter Drishti and her canine Chico get pleasure from his tips, however his daughter Aaliya (performed by Saloni Batra) desires an actual connection. Aaliya, the primary character in each movies, faces her father’s emotional distance. Drishti makes use of Canva to create a poster that helps the household reconnect. The movie exhibits how a easy, significant design can result in change.
The second movie, which can be unveiled within the upcoming weeks, unfolds in a dynamic office the place we meet Aaliya once more, this time as a millennial supervisor, mentoring Sia, a Gen Z teammate brimming with daring concepts and a definite inventive voice. The movie is a intelligent try at highlighting the cliched office battle between the 2 generations and the way Canva turns into the area the place their views start to align. It celebrates the ability of shared creativity and places teamwork and collaboration on the coronary heart of it.
Canva has renewed its partnership with OML Leisure to develop the second version of ‘Dil Se, Design Tak’. The marketing campaign builds on the unique idea with new narratives and visuals.
To replicate India’s variety, the marketing campaign consists of Tamil and Telugu movies that includes native expertise. It additionally presents dubs in Malayalam, Kannada, Marathi, and Bengali to achieve a wider viewers and make the tales accessible to extra individuals.
Earlier this 12 months, Canva launched Visible Suite 2.0, its largest replace to this point. Launched at Canva Create, it consists of AI instruments like Canva Code and Canva Sheets to enhance workforce productiveness and creativity.
The movies present how Canva AI, Magic Media, Magic Design, and Picture Background Remover are utilized in on a regular basis conditions, similar to making a poster at house or getting ready a piece presentation.
The marketing campaign is operating on TV, cinema, and digital platforms like YouTube, Meta, Snapchat, and Spotify. It can additionally embody creator partnerships, regional content material, and native occasions to attach design with communities.
Written with the View : afaqs
